The National Football League and Roblox have announced the launch of NFL Tycoon to engage the next generation of NFL football fans in the Metaverse. The NFL will be the first official major sports league to offer a persistent experience on Roblox, a global platform bringing millions of people together through shared experiences. “We […]
WTT signs China Gold as partner for 2022
World Table Tennis (WTT) announced that China Gold has been appointed as a WTT China partner for 2022. Through this strategic partnership, China Gold looks forward to working closely with the organisation to promote nationwide healthy living and further drive the development of table tennis. As part of the agreement, China Gold will receive brand […]
UEFA appoints TEAM Marketing as global sales partner
The UEFA Executive Committee has appointed TEAM Marketing as its global sales partner to market the commercial rights for its men’s club competitions, including the flagship UEFA Champions League, for the 2024-27 cycle. Relevent Sports Group has also been appointed to sell the media rights specifically in the United States for the same period. […]
Real Sociedad inks multi-year partnership with Cazoo
Cazoo , Europe’s leading online car retailer, which makes buying a used car as simple and seamless as ordering any other product online has signed a multi-year agreement to become the main partner and new shirt sponsor of Spanish football club, Real Sociedad, from the start of next season. Cazoo, which currently sponsors both […]
McLaren Racing and the LEGO Group unveil LEGO Technic McLaren Formula 1 Race Car
McLaren Racing and the LEGO Group have revealed the LEGO® Technic™ McLaren Formula 1 Race Car, a unique LEGO model designed in collaboration between the two brands to be made available to fans globally from 1 March 2022. The LEGO Technic McLaren Formula 1 Race Car celebrates McLaren’s iconic papaya livery carried on the […]
Liverpool FC and Vista sign multi-year deal
Liverpool FC and Vista have signed a multi-year agreement welcoming them as the official small business design and marketing partner to the Reds. Founded in 1995, Vista is the design and marketing partner to millions of small businesses around the world, including more than 1.5 million in the UK. The brand encompasses VistaPrint, 99designs […]
WNBA raises largest-ever capital investment for a women’s sports property
The WNBA announced the largest-ever capital raise for a women’s sports property, featuring new investors and existing WNBA and NBA owners. This groundbreaking transaction is part of a multi-faceted financial growth strategy designed to generate new revenue through increased investment in priority areas as part of the league’s long-term business transformation. Proceeds from […]
Arsenal FC signs Extramarks as official learning partner
Extramarks, a leading global provider of new-age digital learning solutions, today announced a strategic partnership with Arsenal Football Club to become its exclusive Official Learning Partner in India, South Africa, Indonesia, and the Middle East. The landmark agreement will enable Extramarks to combine football and education to drive awareness of its offerings, attract new-age […]
Discovery and BT Group to create a new sport venture in the UK
Discovery, Inc. has entered into exclusive discussions with BT Group to create a new sport venture in the UK by combining its Eurosport business in the UK and Ireland with BT Sport. The companies aim for the 50:50 Joint Venture to be operational in 2022 pending a definite agreement and regulatory approval. The […]
Rooter’s co-founder Dipesh Agarwal: “We want to make gaming and creation of gaming content mainstream in India”
Esports and gaming have become a mainstay in the Indian market since the pandemic. Recently, Indian Prime Minister Narendra Modi said that India should lead digital gaming sector. One such platform is Rooter which started as a fan engagement platform and then leveraged its live content technology to deliver live action sports, commentary, live quizzes, […]