UFC, the world’s premier mixed martial arts organization has announced that Project Rock, the motivational performance brand created by global entertainment and entrepreneurial trailblazer Dwayne “The Rock” Johnson has been named the Official Footwear Partner of UFC. Under the terms of the multi-year agreement, all UFC athletes and their corner teams will be outfitted […]
Discovery claims double-digit audience growth across its channels for Australian Open
The Grand Slam season has got off to a flying start on discovery+ and Eurosport with sizable audience and digital engagement growth recorded across Discovery’s platforms. Television and streaming audiences have so far seen double-digit year-on-year increases across the 50 countries and territories where Discovery presents the Australian Open. Featuring extended news reporting and […]
Cheltenham Gold Cup finds new sponsor in jewelery brand Boodles
Boodles, Britain’s leading fine jeweller since 1798, is the new sponsor of the Cheltenham Gold Cup. Boodles is a committed supporter of the Cheltenham Festival having previously sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile Handicap Hurdle race since 2018. Today’s announcement expands a multi-year partnership. […]
Houston Dynamo FC signs record deal with Fubo Gaming
The Houston Dynamo Football Club has announced a long-term partnership with Fubo Gaming, a subsidiary of live TV streaming platform fuboTV (NYSE: FUBO). The groundbreaking deal is the first with a Major League Soccer (MLS) club for Fubo Gaming and represents the first sports gaming partnership for Houston Dynamo FC of MLS and the […]
Mumbai Indians inks Rs. 100 crore deal with Slice
Slice, India’s leading credit card challenger has announced a three-year partnership with Mumbai Indians, the most successful & followed team in the Indian Premier League. As part of the deal, slice’s logo will appear on the front of all Mumbai Indians’ official jerseys. Making its debut in sports sponsorship with this partnership, slice will have the opportunity to […]
France Télévisions secures broadcasting rights for Paris 2024
Paris 2024 has awarded France Télévisions the national broadcasting rights to the Paris 2024 Paralympic Games from 28 August to 8 September 2024. As part of the agreement, Paris 2024 has awarded France Télévisions with exclusive French audio-visual and digital rights to the 2024 Paralympic Games, meaning the broadcaster has secured the broadcasting rights […]
AFC Wimbledon teams up with Seat Unique
AFC Wimbledon have teamed up with Seat Unique to launch a fantastic hospitality option for our supporters on matchdays. Seat Unique, the premium ticketing marketplace, has exclusively powered AFC’s online hospitality sales since September 2021. The partnership has got off to a tremendous start, due to the successful digital transformation of the club’s hospitality […]
Adani Group, Dream 11 join in as sponsors of the Syed Modi India International Championship 2022
Adani Group, Dream 11, Balrampur Chini Mills have come on board as sponsors for the ongoing Syed Modi India International Championship 2022 being held at Babu Banarasi Das Badminton Academy in Lucknow, Uttar Pradesh. Top International badminton players like PV Sindhu, Evgeniya Kosetskaya ,Sourabh Verma, HS Prannoy among others are participating in the tournament which […]
Harlequins signs MyoMaster as official recovery partner
Harlequins has announced its partnership with the fast-growing specialist sports recovery brand MyoMaster. Created by and for professional athletes, Harlequins hooker Joe Gray is a co-founder of the company. The partnership also extends to the women’s teams at Harlequins with MyoMaster supporting their mission to become one of the best teams in Europe. This […]
ELEVEN bolsters SE Asia portfolio by acquiring rights to Copa del Rey, the Japanese T1 Table Tennis League and Malaysian SPL
ELEVEN is building out its portfolio in Southeast Asia and Hong Kong with a focus on local and locally relevant content that will deliver over 2,000 hours of live sport to fans in 2022. ELEVEN has secured the rights to Spain’s Copa del Rey, the Japanese T1 Table Tennis League, the Malaysian SPL Sepak […]