ROKiT Venturi Racing, the world’s only Monegasque racing team partners with health and wellness industry leader, Craft 1861, becoming the first Formula E team partner from the CBD sector.
Ahead of the 2022 Rome double-headed E-Prix, ROKiT Venturi Racing and Craft 1861, the all-natural CBD wellness innovator are delighted to announce a multi-year collaboration.
As the team’s Official Wellness Partner, Craft 1861 will play a supporting role in both the physical and mental wellbeing of the team, carefully monitoring team performance throughout the 2021/22 FIA Formula E World Championship and beyond.
Founded in 2017, Craft 1861 is a world leader in the research, development, technology and manufacturing of hemp-derived CBD products. Forged by a group of passionate individuals Craft 1861 uses ethically sourced natural ingredients, and rigorous testing in its mission to help improve and restore wellness.
Like ROKiT Venturi Racing’s pioneering spirit, Craft 1861 is founded upon innovation, compassion, integrity and inclusivity and the desire to push boundaries by striving to create wellness solutions to suit everyone.
Using ISO-certified testing, Craft 1861’s skincare and restorative products are infused with natural, sustainable ingredients to ensure exceptional quality.
Interacting with the body’s metabolic and neural receptors that regulate pain, the immune system, memory, stress response and other functions, Craft 1861’s products function to sharpen human performance in high-pressure environments, such as in Formula E.
In this innovative collaboration – which is the first of its kind in World Championship motorsport – Craft 1861 will have a prominent place in ROKiT Venturi Racing’s visual identity for 2022 and beyond.
From the Rome E-Prix onwards, Craft 1861’s branding will appear on the front wing and headrest of the team’s new black livery as driven by Edoardo Mortara and Lucas di Grassi, on driver racing suits, and on team clothing.
ROKiT Venturi Racing CEO, Susie Wolff said: “Craft 1861 is an innovator in the field of CBD innovation and we are proud to be part of their global brand development journey. Craft 1861’s focus on the creation of sustainable product innovation without compromising on quality is something we really identify with as a team and, by partnering with ROKiT Venturi Racing, Craft 1861 will be engaging with the eco-conscious dynamic and progressive Formula E audience demographic.”
Craft 1861 Founder and Chief Revenue Officer, Eric Lujan commented: “We are thrilled to partner with ROKiT Venturi Racing Formula E team. Our company is proud to be the first CBD company in Formula E. We offer CBD hemp products to those focused on wellness and a healthy lifestyle, which is the perfect match for the rising millennial FE fan”
