Arts Council England has awarded £800,000 to UEFA Women’s EURO 2022 in England to run an exciting arts and cultural programme alongside the tournament, thanks to National Lottery players. Three specially commissioned projects, each led by artist Emma Smith, the Royal Philharmonic Orchestra and Idle Women, will celebrate the rich history of women’s football […]
Discovery Sports appoints David Bernard-Bret to lead sports marketing
Discovery Sports has appointed experienced marketeer David Bernard-Bret to oversee all marketing activity for the company’s sports business and brands. Following promotion to Vice President, Discovery Sports Marketing, David begins his new role with immediate effect. As well as leading the dedicated Discovery Sports creative and brand marketing functions, David will oversee the […]
ELEVEN appoints Meta’s Peter Hutton as non-executive director
The ELEVEN Group has appointed Meta’s Peter Hutton as a Non-Executive Director. Hutton is a vastly experienced sports media executive, with a track record of pioneering new technologies and driving growth for broadcasters, digital platforms and agencies. As Director of Sports Partnerships at Meta, Hutton is responsible for leading the sports strategy and […]
Ben Latty returns to Liverpool FC as commercial director
Liverpool FC has welcomed back Ben Latty as commercial director to lead the development and growth of the club’s commercial business. Ben returns to the club from Bristol Sport, where he held a board position of group commercial director. During his previous spell at LFC he held a number of positions in the commercial […]
NHL inks content partnership with TikTok
The National Hockey League (NHL), the National Hockey League Players’ Association (NHLPA) and TikTok have announced a new partnership to deliver original content and unique experiences to TikTok’s global community. The partnership will come to life in several ways, including in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming marquee […]
FIBA replaces LiveBasketball.tv with Courtside 1891 as the primary live streaming platform
A new basketball platform, “Courtside 1891” is replacing LiveBasketball.tv as the primary live streaming subscription product of national team basketball. The February 2022 window of the FIBA Basketball World Cup 2023 Qualifiers will be the first major FIBA event to feature on Courtside 1891. Games across all four regional World Cup Qualifiers will be […]
Melbourne Storm inks three-year partnership with Cointree
Melbourne Storm has announced a new three-year partnership with one of Australia’s premier cryptocurrency exchanges, Cointree. Storm CEO Justin Rodski said the multimillion-dollar partnership would see Cointree occupy the sternum of the player training shirts for the remainder of the 2022 season and relocating to front and back of the playing shorts for the […]
World Rugby names Sally Horrox as Director of Women’s Rugby
World Rugby has announced that Sally Horrox will join the organisation as Director of Women’s Rugby in early May. The announcement comes ahead of the Rugby World Cup 2021 Final Qualification Tournament decider in Dubai on Friday when Colombia will play Scotland for the 12th and final place at the showcase event in New […]
Tour of Britain extends partnership with Skoda UK
ŚKODA UK has announced an extension to its partnership with the Tour of Britain and Women’s Tour as part of its invaluable role as the team behind the team at the UK’s leading cycling races. This three-year extension sees ŠKODA UK continue as the official car partner and mountain jersey sponsor of both races. […]
World Triathlon enters blockchain with NFT Design Works partnership
World Triathlon has signed an exclusive partnership with blockchain specialists NFT Design Works that will enhance the triathlon community’s engagement with the sport in exciting new digital realms. The partnership will bring triathlon fans the opportunity to own and trade exclusive, unique digital moments in the sport for the first time, in the form […]