WTA has signed Modern Health, a leading global workplace mental health platform, as its official mental health partner. The multi-year partnership with the female-founded company will amplify a shared vision to destigmatize mental health care and provide an expanded support network. The collaboration comes as Modern Health continues to bolster clinically validated mental […]
Byju’s becomes first Indian ed-tech company to sponsor FIFA World Cup Qatar 2022
BYJU’S, a world-leading EdTech company, has been announced as an Official Sponsor of the FIFA World Cup Qatar 2022™. Through this partnership, BYJU’S will leverage its rights to the FIFA World Cup 2022™ marks, emblem and assets, and run unique promotions to connect with passionate football fans around the world. It will also create […]
McLaren extends partnership with Cisco to pilot emerging technologies
McLaren Racing has announced a multi-year partnership extension and expansion with Cisco, as an Official Technology Partner of the McLaren Formula 1 Team from 2022. Cisco is a leader in enterprise networking, video collaboration and security technology, and will provide McLaren with access to its portfolio of solutions across enterprise networking, Wi-Fi, digital signage, […]
Cazoo becomes shirt sponsor of L’Olympique de Marseille
Cazoo, Europe’s leading online car retailer, and Olympique de Marseille, the only French football club to have won the UEFA Champions League, are delighted to announce that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of Olympique de Marseille (OM). […]
SailGP inks blockchain partnership with NEAR
SailGP, one of the world’s fastest growing sports properties and NEAR, a leading carbon-neutral, community-driven blockchain development platform announced a multi-year groundbreaking partnership. As part of the partnership, SailGP will explore the sale of a new team to a DAO launched on the NEAR Protocol – a first-of-its-kind community engagement and activation platform in […]
F1 renews broadcast partnership with Foxtel Group
Formula 1 has announced a renewal of its broadcast partnership with the Foxtel Group in a multi-year extension that will see every practice, qualifying session, and race broadcast live in Australia on Foxtel and Kayo. The extension means that the Foxtel platforms remain the place to be for comprehensive, high-quality Formula 1 coverage in […]
Endure24 series signs Heineken as title sponsor
Threshold Sports, one of the UK’s fastest growing sports events agencies, has announced a new title sponsor for the multi-award winning Endure24 series in the UK’s leading pub, beer and cider business, HEINEKEN. Endure24 is a 24-hour trail running relay race that has developed a loyal following since its launch in 2012. Participants race […]
CSM to help Queen Elizabeth Olympic Park with commercial proposition
Ahead of this year’s 10th anniversary of the London 2012 Olympic and Paralympic Games, the Queen Elizabeth Olympic Park has appointed CSM Sport and Entertainment (CSM) to help shape and lead the Park’s commercial proposition. CSM has been working with Park stakeholders in a strategic capacity for several months to develop a proposition that […]
HSV inks jersey partnership with HanseMerkur
HanseMerkur becomes HSV’s new jersey partner. The company will replace Orthomol on July 1, 2022 and will adorn the chests of professionals with its logo until 2025. This is a targeted expansion of the exclusive partnership that has been in place for four years, with a focus on promoting young talent and family. Eric […]
Porsche signs Emma Raducanu as brand ambassador
Emma Raducanu wrote tennis history at the US Open. A sensational winning run in New York in the summer of 2021 enabled her to become the first ever qualifier to win a Grand Slam tournament. Now the 19-year-old Briton will be one of the faces of Porsche in women’s tennis and represent the sports car […]