Chelsea FC names Cadbury as global chocolate partner

Chelsea Football Club and Mondelēz International, owner of Cadbury, has announced a global partnership making Cadbury, the UK’s favourite chocolate brand the club’s official chocolate partner. Cadbury will be offering Chelsea fans unique access to their club throughout the relationship through a series of activities that fans can look out for over the coming months […]

Inter Milan signs Snaipay as official regional partner

FC Internazionale Milano and Snaitech have agreed a partnership agreement for the next two seasons which foresees the qualification of Official Regional Partner and the visibility on the sidelines of the Snaipay brand, Snaitech ‘s platform dedicated to top-up and payment services. The new Nerazzurri Value-Added Services Partner, the Snaipay brand will be present at […]

Sevilla FC renews Nike as global partner until 2022

Sevilla FC and Nike have reached an agreement to extend their relationship until 2022, prolonging the contract for another year. With this agreement, Sevilla FC strengthens its association with a key strategic partner for the international expansion of the entity. Nike reflects precisely the growth and internationalisation that Sevilla FC aspires to. Therefore, the signing […]

McLaren unveils a virtual fan festival

McLaren Racing has launched McLaren HomeFest, a virtual fan festival in celebration of Formula 1’s 70th Anniversary Grand Prix. The activation, which will be hosted across McLaren’s digital channels, will reimagine the famous Silverstone atmosphere through a line-up of unique content and live music sets for fans to enjoy from home. As one of the […]

Croatian Football Association signs 10-year broadcast deal with Endorphin Magine

The Croatian Football Association (HNS) has agreed a 10-year broadcast rights and production deal with the UK-based company Endorphin Magine Ltd, a newly-created entity with links to Swedish OTT solutions company Magine Pro. The HNS said: “Beginning with the 2022-23 competition season, Endorphin will take over the production and distribution of all matches in HNS’s […]

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