Danone SpA has signed an agreement to become an Official Partner of the Italian National Team for the three-year period between 2020 and 2022. The agreement comes after years of collaboration between Danone and the FIGC in the Danone Nations Cup (www.u12femminile.it), an international tournament for Under-12s which is reserved solely for the women’s team […]
Hampshire Cricket & The Ageas Bowl signs partnership with Seat Unique
Hampshire Cricket and the Ageas Bowl have signed a new partnership with premium online marketplace, Seat Unique. The partnership will see the club work closely with Seat Unique, with all future online hospitality package purchases to be made through their trusted online platform. Seat Unique will also feature on the front of this year’s new […]
AFC Bournemouth appoints SecuTix as ticketing technology partner
AFC Bournemouth have signed a cloud-based ticketing solution SecuTix that will see the introduction of a new ticketing system for the start of the 2020-21 football season. The appointment is part of the Club’s ongoing commitment to be the most inclusive club in the football league. In terms of their ticketing, this translates into making […]
PGA Tour signs DraftKings as its first official betting operator
The PGA TOUR and DraftKings have signed an expansion of their multi-year content and marketing relationship that now designates DraftKings as the first “Official Betting Operator of the PGA TOUR.” In July 2019, DraftKings became the TOUR’s first “Official Daily Fantasy Game of the PGA TOUR” as part of a multi-year, exclusive arrangement. Norb Gambuzza, […]
Extreme E strikes broadcast and streaming partnership with Discovery
Electric off-road motor racing series Extreme E and Discovery have agreed an expansive broadcast and streaming partnership. The three-year agreement will see Extreme E screened in over 50 European markets on Eurosport, Discovery’s leading multi-sport brand, and in North America via MotorTrend, the network for automotive superfans and the only subscription streaming service dedicated entirely […]
Gulf partners with McLaren to cover Formula 1 and luxury supercars
McLaren and Gulf Oil International Ltd have signed a multi-year strategic partnership which will see Gulf partner with world-famous race team McLaren Racing and luxury supercar company McLaren Automotive. The partnership reunites two renowned brands that have a long-standing and successful history together and symbolises a united ambition to use both brands’ innovation and class-leading […]
FC Barcelona renews Canon Medical partnership until 2025
FC Barcelona and Canon Medical have renewed their partnership agreement, through which the Japanese medical device company will continue to be one of the club’s Global Partners for the next five seasons, through to 30 June 2025. As part of the agreement, Canon Medical has also renewed its collaboration with Barça Innovation Hub (BIHUB), the […]
AC Milan to fly with Emirates until 2023
AC Milan is delighted to announce the renewal of its sponsorship agreement with world-class airline Emirates until the end of the 2022/23 season. The Emirates logo will remain on the front of shirts for the senior men’s team, youth teams and for the Rossoneri Academy, which has been the case for the previous 10 years. […]
British & Irish Lions names Vodafone as lead partner for the South African 2021 tour
British & Irish Lions has announced Vodafone as the lead partner for the 2021 Tour of South Africa. As Lead Partner, Vodafone’s logo will be displayed on the front of the Lions’ shirt, making Vodafone an integral part of the ‘Sea of Red’ that will sweep every ground and city it travels to. The sponsorship […]
MLB unveils Oculus VR Live Baseball Streams from MLB.tv
Major League Baseball (MLB) has unveiled a new streaming service app for baseball fans through the Oculus Quest-supported virtual reality (VR) platform. As part of the partnership, Oculus owners will be able to use their device to tune in and watch games as they unfold on MLB.tv. MLB.tv, a subscription service, will allow Oculus users […]