NBA signs Michelob as official beer partner

National Basketball Association (NBA) has signed a multiyear partnership that makes Michelob ULTRA the official beer partner of the NBA. The brand is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with “Michelob ULTRA Courtside,” a digital experience that allows fans to appear virtually inside the […]

TikTok signs global multi-year licensing deal with Believe

TikTok and Believe have signed a new global multi-year licensing deal. The deal also covers the company’s DIY digital distribution service TuneCore. The new partnership will provide in-depth analysis of market trends and will allow Believe’s artists and labels to benefit from more marketing coverage and optimise revenue opportunities. “We’re excited to be partnering with […]

Flipkart acquires Walmart India and launches Flipkart Wholesale

Indian e-commerce player Flipkart Group has acquired 100 percent stake in Walmart India, which operates the Best Price cash-and-carry business, and launched a new digital marketplace, Flipkart Wholesale. The move will allow Flipkart to leverage the strong wholesale capabilities of the company and enable growth for kiranas and MSMEs. It will also strengthen the grocery […]

ASEAN, FIFA & football stars unveil campaign to promote healthy lifestyle amidst COVID-19

ASEAN, FIFA and football stars have unveiled a joint awareness campaign to promote healthy and active lifestyles during COVID-19. The Association of Southeast Asian Nations (ASEAN) and the Fédération Internationale de Football Association (FIFA) have launched #BeActive videos featuring regional football stars as part of a joint campaign encouraging ASEAN citizens to lead healthy and […]

LaLiga India head Jose Antonio Cachaza on in-stadia advertising in Covid-19 era, league’s crackdown on piracy & importance of diversity

Spain’s top league LaLiga was the second major league to restart in the Covid-19 era and saw its international viewership grow by more than 48% on its first matchday of the league’s restart. LaLiga recently joined hands with Mediapro to enhance programming experience on Facebook Watch for the fans in the Indian Sub-Continent. The Playknox […]

The European Tour renews partnership with CANAL+

The European Tour and CANAL+ have agreed a long-term partnership extension, ensuring that CANAL+ remains the exclusive home of European Tour golf in France. The new agreement extends a relationship that stretches back over 20 years and will see tournaments such as the Rolex Series – the premium category of events on the European Tour’s […]

Kerala Blasters unveils a tambola gaming app to increase fan engagement

Indian Super League (ISL) side Kerala Blasters have launched a new online platform ‘Moolah’ in partnership with a Hyderabad-based interactive technology innovator, Ducere Technologies Pvt. Ltd. to increase interaction with their fanbase amidst the lockdown. The Kerala Blasters new app will host some real prize money games, urging its fans to come together and interact […]

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