Formula 1 outfit Williams Racing has been acquired by US-based private investment firm Dorilton Capital. Dorilton Capital is known for its long-term approach to investment and its key focus will be to restore the competitiveness of the team. As part of the Strategic Review, Williams together with the Group’s financial advisers, conducted a comprehensive review […]
England Rugby extends partnership with Adidas until 2024
England Rugby has announced it has extended its partnership with adidas as Official Footwear Supplier for four more years. Commencing from 1 September 2020, the extension will run until the end of the 2023/24 season having originally teamed up with England Rugby in 2016. As an Official Supplier to England Rugby, adidas will continue to […]
LA Clippers signs CAA as official partners in a bid to rename the current arena
The LA Clippers have signed an official partnership with CAA Sports, a division of Creative Artists Agency (CAA), to name the team’s new Inglewood arena. The Clippers are looking at CAA to change the arena title which at present is known as the Inglewood Basketball and Entertainment Center. The arena is privately funded, and will […]
Shuttlerock and TikTok join forces in a creative partnership
Shuttlerock has been recognized as an official TikTok Creative Partner, among the first in a new partnership program developed by the short-form video platform. The new partnership will enable brands of all sizes to produce high-quality video ads that appeal to TikTok’s unique and highly engaged audience. Shuttlerock not only transforms existing assets – such […]
Dark Horses’ Dan Cunningham on tackling Covid-19 challenges, Football Beyond Walls campaign and launching Home Run
Sports Creative Agency Dark Horses with clients like Peloton, Nissan, Panini, LTA among others, recently worked with the charity Football Beyond Borders to drive conversation around mental health. The Playknox spoke with Dan Cunningham, Head of New Business for Dark Horses to know more about the campaign, tackling Covid-19 challenges, launching their own product among […]
Riot Games signs Cisco as official enterprise networking partner to enhance fan engagement
Riot Games and Cisco signed a multi-year partnership that establishes the global technology leader as the Official Enterprise Networking Partner of League of Legends Esports. The partnership will provide reliable infrastructure and networking capabilities across five continents and three global events that will improve the competitive experience for pro players as well as enhance the […]
FIBA partners East Asia Super League to elevate club basketball in region
FIBA has signed a ten-year agreement granting the East Asia Super League (EASL) FIBA Asia’s recognition and support to run an annual league for the top professional clubs in East Asia and the Philippines. EASL will launch its new premium competition in October 2021, a month after the FIBA Asia Champions Cup, the continent’s premier […]
NHL names Fastenal as official maintenance, repair and operations partner
Fastenal Company and the National Hockey League have signed a multiyear global partnership, naming Fastenal the official Maintenance, Repair and Operations (MRO) partner of the NHL through the 2023-24 season. The partnership is focused on creating an efficient and reliable MRO supply chain for ice rinks across North America. MRO encompasses the wide-ranging products and […]
McLaren Racing and Salus Optima announce global technical collaboration
McLaren Racing and Salus Optima announce global technical collaboration
First Entertainment Credit Union and Lakers launch Lakers-themed affinity debit card
First Entertainment Credit Union (“First Entertainment”) and the Los Angeles Lakers launched the Lakers Debit Card as the next step in their multi-year sponsorship agreement, which aims to connect First Entertainment members to exclusive moments and experiences with the 16-time NBA championship team. The Lakers Debit Card, which will be available starting in September, follows […]