LA Clippers signs CAA as official partners in a bid to rename the current arena

The LA Clippers have signed an official partnership with CAA Sports, a division of Creative Artists Agency (CAA), to name the team’s new Inglewood arena.

The Clippers are looking at CAA to change the arena title which at present is known as the Inglewood Basketball and Entertainment Center.

The arena is privately funded, and will include 18,000 seats.

The project is expected to break ground in the summer of 2021, and will open for the start of the 2024-25 NBA season. As per the Clippers, the arena will provide the City of Inglewood with the largest community benefits package ever connected to a sports venue.

President of CAA Sports, Paul Danforth said: “We are proud to work alongside the visionary ownership and management team of the LA Clippers, to bring to market the naming rights for their new arena in the city of Inglewood. Steve’s vision for ‘the best home in all of sports,’ combined with the dynamic Clippers franchise and explosive growth of the NBA worldwide, makes this a singular opportunity for a marketer to plant its flag in the sand in the vibrant capital of sports, media, and entertainment.”

Clippers President of Business Operations, Gillian Zucker said: “We are thrilled to partner with CAA on this endeavor, as we work together to identify a corporate partner who shares our values and embraces our vision for what this campus will mean to the Clippers community.

“We have set an ambitious goal to provide disproportionate value to a naming rights partner by having them in-place before a shovel hits the ground in Inglewood. This aggressive timing will provide a unique opportunity to incorporate our partner’s brand into the design of the construction and deliver their own personal touch to this amazing facility.”


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