AS Monaco has signed eToro, the global investment platform as a partner until 2022. As part of this partnership, eToro will be displayed on the left sleeve of the AS Monaco Esports jersey. Internationally oriented, like AS Monaco, the platform now has more than 14 million users worldwide. This partnership, its first with a Ligue […]
Fanatics partners Rebel to expand licensed sports merchandise in Australia
Fanatics, the global leader in licensed sports merchandise has teamed up with Rebel, Australia’s leading retailer of sporting equipment, apparel and footwear and signed an innovative new deal that will provide sports fans across Australia with access to the most comprehensive range of licensed sports merchandise available anywhere in the country. Australian sport fans are […]
Riot Games signs Spotify as official audio streaming partner
Riot Games has agreed a new multi-year partnership with Spotify, making the music platform as the official audio streaming partner for LoL Esports global events: the World Championship, Mid-Season Invitational, and All-Star Event. Ahead of this year’s World Championship set to begin September 25, with the partnership Riot aims to create a unique and seamless […]
Stoke City names EDS Couriers as official logistic partner
Stoke City have strengthened their existing ties with Staffordshire-based courier company EDS Couriers as they become the Club’s new Official Logistic Partner. EDS Couriers specialise in the delivery of parcels and pallets with depots in both Cannock and Stoke-on-Trent. Working alongside their Partners, APC Overnight, EDS deliver parcels same day or next day using their […]
RLWC2021 signs Glory Days as international fan travel provider
Rugby League World Cup 2021 (RLWC2021) has appointed Glory Days as its International Fan Travel Provider, who will provide Rugby League fans across the world the chance to be a part of the biggest and best Rugby League World Cup in history. The Edinburgh-based company has a great tradition in sport and particularly within Rugby […]
Cadbury’s Colin O’Toole on recent Premier League clubs partnerships, brand purpose and inclusiveness
Mondelēz International-owned chocolate brand Cadbury has recently partnered with six of the top Premier League clubs like Manchester United, Chelsea FC and Arsenal FC. The Playknox spoke with Colin O’Toole, the associate director of marketing of Cadbury about the strategy behind the partnerships, how Cadbury is ensuring diversity within the work place, Covid-19 challenges among […]
Stats Perform acquires live betting video rights to Belgian Pro League
Stats Perform, a data and AI technology company, has added the exclusive live betting streaming rights for Belgian football’s Pro League and Cup to its portfolio of premium betting video events. Under the multi-year agreement, Stats Perform will have the exclusive right to distribute live video streams of the competitions to licensed sportsbooks outside Belgium, […]
LOSC and Winamax extend partnership for two more seasons
LOSC and Winamax have strengthened their partnership for two additional seasons. Always present on the shorts, whether at home or away, Winamax will also be displayed at the Pierre Mauroy Stadium as well as at the Domaine de Luchin through LED visibility, signage and enhanced interview signage. Beyond this visibility, the sports betting site will […]
Dorilton Capital acquires Williams Racing to restore competitiveness of the team
Formula 1 outfit Williams Racing has been acquired by US-based private investment firm Dorilton Capital. Dorilton Capital is known for its long-term approach to investment and its key focus will be to restore the competitiveness of the team. As part of the Strategic Review, Williams together with the Group’s financial advisers, conducted a comprehensive review […]
England Rugby extends partnership with Adidas until 2024
England Rugby has announced it has extended its partnership with adidas as Official Footwear Supplier for four more years. Commencing from 1 September 2020, the extension will run until the end of the 2023/24 season having originally teamed up with England Rugby in 2016. As an Official Supplier to England Rugby, adidas will continue to […]