Rugby League World Cup 2021 (RLWC2021) has appointed Glory Days as its International Fan Travel Provider, who will provide Rugby League fans across the world the chance to be a part of the biggest and best Rugby League World Cup in history. The Edinburgh-based company has a great tradition in sport and particularly within Rugby […]
Cadbury’s Colin O’Toole on recent Premier League clubs partnerships, brand purpose and inclusiveness
Mondelēz International-owned chocolate brand Cadbury has recently partnered with six of the top Premier League clubs like Manchester United, Chelsea FC and Arsenal FC. The Playknox spoke with Colin O’Toole, the associate director of marketing of Cadbury about the strategy behind the partnerships, how Cadbury is ensuring diversity within the work place, Covid-19 challenges among […]
Stats Perform acquires live betting video rights to Belgian Pro League
Stats Perform, a data and AI technology company, has added the exclusive live betting streaming rights for Belgian football’s Pro League and Cup to its portfolio of premium betting video events. Under the multi-year agreement, Stats Perform will have the exclusive right to distribute live video streams of the competitions to licensed sportsbooks outside Belgium, […]
LOSC and Winamax extend partnership for two more seasons
LOSC and Winamax have strengthened their partnership for two additional seasons. Always present on the shorts, whether at home or away, Winamax will also be displayed at the Pierre Mauroy Stadium as well as at the Domaine de Luchin through LED visibility, signage and enhanced interview signage. Beyond this visibility, the sports betting site will […]
Dorilton Capital acquires Williams Racing to restore competitiveness of the team
Formula 1 outfit Williams Racing has been acquired by US-based private investment firm Dorilton Capital. Dorilton Capital is known for its long-term approach to investment and its key focus will be to restore the competitiveness of the team. As part of the Strategic Review, Williams together with the Group’s financial advisers, conducted a comprehensive review […]
England Rugby extends partnership with Adidas until 2024
England Rugby has announced it has extended its partnership with adidas as Official Footwear Supplier for four more years. Commencing from 1 September 2020, the extension will run until the end of the 2023/24 season having originally teamed up with England Rugby in 2016. As an Official Supplier to England Rugby, adidas will continue to […]
LA Clippers signs CAA as official partners in a bid to rename the current arena
The LA Clippers have signed an official partnership with CAA Sports, a division of Creative Artists Agency (CAA), to name the team’s new Inglewood arena. The Clippers are looking at CAA to change the arena title which at present is known as the Inglewood Basketball and Entertainment Center. The arena is privately funded, and will […]
NASCAR launches dedicated channel On Motorsport.tv
National Association for Stock Car Auto Racing, LLC (“NASCAR”) has launched a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform devoted to racing and automotive content. The NASCAR channel will bring fans rich content from behind the scenes, one of the world’s most exciting and fan-friendly racing series. The NASCAR channel will be available […]
Dark Horses’ Dan Cunningham on tackling Covid-19 challenges, Football Beyond Walls campaign and launching Home Run
Sports Creative Agency Dark Horses with clients like Peloton, Nissan, Panini, LTA among others, recently worked with the charity Football Beyond Borders to drive conversation around mental health. The Playknox spoke with Dan Cunningham, Head of New Business for Dark Horses to know more about the campaign, tackling Covid-19 challenges, launching their own product among […]
Riot Games signs Cisco as official enterprise networking partner to enhance fan engagement
Riot Games and Cisco signed a multi-year partnership that establishes the global technology leader as the Official Enterprise Networking Partner of League of Legends Esports. The partnership will provide reliable infrastructure and networking capabilities across five continents and three global events that will improve the competitive experience for pro players as well as enhance the […]