Comscore, a planning, transacting and evaluating media across platforms, announced a new partnership that provides the World Surf League (WSL), the global home of surfing, with digital audience measurement. Comscore will provide the WSL with access to Comscore’s signature Media Ratings solutions, including Comscore Video Metrix in the United States, Australia and Brazil, and Media […]
IPC adds Coca-Cola to its roster of partners
The International Paralympic Committee (IPC) has added The Coca-Cola Company to its roster of Worldwide Paralympic Partners. The agreement encompasses worldwide marketing rights to the IPC and Paralympic Games until 2032. This new partnership is a direct consequence of the IOC-IPC long-term collaboration agreement signed in 2018 and will help communicate the transformational impact of […]
DAZN has launched on Vodafone’s GIGATV in Germany
DAZN, the global sports streaming service, is now available to millions of customers on Vodafone’s GigaTV TV and entertainment platform in Germany. It’s the first of multiple partnerships integrations anticipated between DAZN and Vodafone as the businesses respond to customer demand for frictionless, richer viewing experiences. The DAZN app has launched on the “GigaTV 4K […]
CANAL+ becomes the official French language broadcaster of the Bundesliga in sub-Saharan Africa
CANAL+ has become the official French language broadcaster of the Bundesliga in sub-Saharan Africa. Bundesliga International GmbH has agreed a three-year deal with CANAL+ to broadcast matches of the Bundesliga and Bundesliga 2 as well as the German Supercup. From the start of the 2020-21 season and for the next three seasons, subscribers in sub-Saharan […]
Channel 4 secures the UK rights to broadcast the Paris 2024 Paralympic Games
With exactly four years to go until the Opening Ceremony, Channel 4 has been awarded the UK television rights to the Paris 2024 Paralympic Games. The deal with Channel 4 includes multi-platform broadcast rights within the UK and will see the broadcaster build on its acclaimed coverage of London 2012 and Rio 2016 which broke […]
Manchester City signs regional partnership with Laybuy
Manchester City and Laybuy have signed a new multi-year regional partnership that will see the payment provider become the Official Buy Now, Pay Later Partner for Manchester City in the UK, Australia and New Zealand. Laybuy’s innovative approach provides simple and transparent solutions which help consumers and businesses transact safely and securely to spread costs […]
Tissot named as title sponsor of the Gran Premio dell’Emilia Romagna e della Riviera di Rimini
TISSOT will be the title sponsor of the second Grand Prix to be held at Misano World Circuit Marco Simoncelli in 2020. The event is set to take place from the 18th to the 20th of September and will be named the Gran Premio TISSOT dell’Emilia Romagna e della Riviera di Rimini. Founded in 1853, […]
McLaren Racing to practice hygiene with Lifebuoy
McLaren Racing has signed Unilever’s Lifebuoy as Official Hygiene Supplier for the remainder of the 2020 Formula 1 season as part of McLaren’s partnership with the global consumer goods company. Hand hygiene is a crucial element of personal health, especially during the ongoing coronavirus pandemic. Lifebuoy, the world’s number one selling hygiene soap brand[1] will […]
Dignitas unveils _FE initiative to support female esports players
The Philadelphia 76ers NBA basketball team owned esports team Dignitas is launching an initiative for championing opportunities and education for females in gaming. Dubbed _FE, the initiative means that Dignitas will support female esports players with educational, social, and competitive resources, whether they are in beginner, amateur, or professional roles. _FE is a reference to […]
ONE Championship agrees content partnership with Kaskus to engage Indonesian fans
Singapore-based martial arts organization ONE Championship has announced its partnership with Kaskus, the largest online community and forum in Indonesia. ONE and Kaskus are set to collaborate on a wide variety of content initiatives, to further develop the Indonesian martial arts ecosystem, and bring Indonesian ONE Championship stars closer to the fans. “Indonesian sports fans […]