The National Football League and Postmates, have entered into a multi-year sponsorship agreement making Postmates the first official on-demand food delivery partner of the NFL. Postmates is also an official sponsor of NFL premier events including the Super Bowl, Pro Bowl and Draft, to name a few. “People across the country aren’t just ready to […]
FC Barcelona becomes first sports club in the world to have over 10 million subscribers on YouTube
FC Barcelona has reached a new landmark in its digital leadership by becoming the first club to have over 10 million YouTube subscribers. Barça’s top spot on the world’s biggest online video service has been consolidated by spectacular growth in the last two years, bothin terms of the number of followers and the number of […]
NFL strikes betting deal with 888sport for UK & Ireland
888sport, one of the world’s most popular sports betting providers has signed a sponsorship deal with the National Football League (NFL) to become the NFL’s official sports betting partner in the UK & Ireland. The partnership is the first of its kind between the NFL and a sports betting provider in the UK & Ireland, […]
Sportfive receives LED Perimeter advertising mandate from the DFB
The global sport business agency, SPORTFIVE, will supply the LED perimeter advertising for the home matches of the national A-team and the women’s national team, U21 and for the away matches of the national A-team (except for European qualifiers) and the live matches in the DFB Cup, on behalf of the German Football Association (DFB) […]
Lewis Hamilton launches his own team to compete in Extreme E
Formula 1 world champion Lewis Hamilton has launched his own team, named X44, which will contest the inaugural Extreme E season in a major coup for the electric off-road series. The announcement marks Hamilton’s venture in team ownership, with the squad’s name referencing the #44 race number that the Mercedes grand prix driver has carried […]
Channel 5 to broadcast NFL in the UK
In a new three-year partnership with the National Football League (NFL) and ViacomCBS Networks International (VCNI), Channel 5 will bring live Monday Night Football back to free-to-air television and air a brand new Sunday morning magazine programme. The multiplatform deal, made in partnership with Velocity, VCNI’s branded content studio, will also see new and unique […]
AC Milan ropes in Yabo Sports as official regional partner
AC Milan and Yabo Sports have signed a new, long-term partnership agreement which will see Yabo Sports become an Official Regional Partner of AC Milan across Asia from the 2020/2021 season. In recent years, Yabo Sports, a market leader within interactive gaming services in Asia, has strengthened its position, developing enhanced gaming features and reliability […]
Fulham Football Club adds BetVictor as main team partner until 2022
Fulham Football Club has signed global gaming brand BetVictor as its new Main Team Partner, until summer 2022. The two-year deal will see the BetVictor logo displayed on the front of the playing shirts worn by the Club’s First Team and Women’s Team for the duration of the partnership. As well as presence on the […]
Renault to rebrand as Alpine F1 from 2021
Renault will race on under a new name – and in new colours – from 2021 after the French manufacturer announced they will re-brand to become the Alpine F1 Team. After announcing the return of two-time world champion Fernando Alonso for 2021 in July, Renault committed to F1 until at least 2025 last month by […]
Cadbury adds Liverpool FC to its roster of Premier League clubs
Mondelēz International, owner of the chocolate brand Cadbury, has signed a global partnership making Cadbury the Official Chocolate Partner of Liverpool Football Club. In the first instance, Cadbury will support LFC Foundation’s Virtual Employability Programme (VEP). Launched during lockdown in May this year, the employability support service was created to help people across the Liverpool […]