UFC , the world’s premier mixed martial arts organization, and the Chinese Olympic Committee have announced a multi-year agreement that calls for UFC to play a key role in helping Chinese athletes train for the 2021 Tokyo Summer Olympic Games and 2022 Beijing Winter Olympic Games. Under the agreement, UFC will serve as the Official High […]
Doha’s 2030 Asian Games bid committee unveils logo and campaign slogan
The President of Qatar Olympic Committee and the Doha 2030 Asian Games Bid Committee, H.E Sheikh Joaan Bin Hamad Al-Thani in a video has unveiled the engaging and dynamic logo and campaign slogan “Your Gateway” that represents the joint legacy of Asia and Qatar. The logo is designed to showcase a blend of Qatar’s tradition, […]
Borussia Dortmund signs a five-year deal with DEW21
Borussia Dortmund (BVB) has named Dortmunder Energie- und Wasserversorgung GmbH (DEW21) as its premium partner. All BVB fans and Dortmunders can look forward to joint activities that will bring the partnership to life. The sponsorship term is five years. Heike Heim, chairwoman of the DEW21 management board, explains: “With the premium partnership with BVB we […]
Cricket Australia signs Vodafone as naming rights partner
Cricket Australia has signed telecommunications giant Vodafone as naming rights partner for men’s Tests in Australia for the next three years, which includes scheduled tours by heavyweights India and England. The telco has also signed on as partner of the national women’s team as well as the rebel Women’s Big Bash League. Despite the impact […]
IPL adds credit card payment platform CRED to its roster of sponsors
IPL has now added CRED, a Bangalore based credit card bill payment platform as its latest partner after Dream11 and Unacademy. CRED will jointly sponsor the 13th edition of the Indian Premier League 2020. The 13th IPL is scheduled to be held in UAE from September 19 to November 10. As per an official statement, […]
FC Zenit’s editor on the club’s global digital strategy, innovative use of social media and growing female fan base
Russian football giants FC Zenit St. Petersburg recently clinched the Russian Premier League title with four games to spare in a season extended because of the coronavirus pandemic. The club has successfully managed to engage a global audience and popularize Russian football. The Playknox spoke with Mark Bowen, International editor of the club to know […]
World Surf League partners Comscore for digital audience measurement
Comscore, a planning, transacting and evaluating media across platforms, announced a new partnership that provides the World Surf League (WSL), the global home of surfing, with digital audience measurement. Comscore will provide the WSL with access to Comscore’s signature Media Ratings solutions, including Comscore Video Metrix in the United States, Australia and Brazil, and Media […]
IPC adds Coca-Cola to its roster of partners
The International Paralympic Committee (IPC) has added The Coca-Cola Company to its roster of Worldwide Paralympic Partners. The agreement encompasses worldwide marketing rights to the IPC and Paralympic Games until 2032. This new partnership is a direct consequence of the IOC-IPC long-term collaboration agreement signed in 2018 and will help communicate the transformational impact of […]
DAZN has launched on Vodafone’s GIGATV in Germany
DAZN, the global sports streaming service, is now available to millions of customers on Vodafone’s GigaTV TV and entertainment platform in Germany. It’s the first of multiple partnerships integrations anticipated between DAZN and Vodafone as the businesses respond to customer demand for frictionless, richer viewing experiences. The DAZN app has launched on the “GigaTV 4K […]
CANAL+ becomes the official French language broadcaster of the Bundesliga in sub-Saharan Africa
CANAL+ has become the official French language broadcaster of the Bundesliga in sub-Saharan Africa. Bundesliga International GmbH has agreed a three-year deal with CANAL+ to broadcast matches of the Bundesliga and Bundesliga 2 as well as the German Supercup. From the start of the 2020-21 season and for the next three seasons, subscribers in sub-Saharan […]