Guild Esports (Guild), the global esports business has appointed MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy. Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market […]
BT Sport to provide wall-to-wall coverage of Gallagher Premiership Rugby return
Gallagher Premiership Rugby and BT Sport have reached an agreement as part of which BT Sport will show every game which is played behind closed doors live as part of the much-anticipated resumption of the 2019-20 season. And the action gets under way on Friday night when Harlequins and Sale Sharks kick off Round 14 […]
Sky Sports Racing extends exclusive Ascot Pay TV Rights until 2024
Ascot Racecourse and At The Races have announced that they have agreed to extend their partnership on domestic pay TV and digital platforms. The new agreement covering non-terrestrial television in the UK & Ireland will see Sky Sports Racing broadcast live coverage from all of Ascot’s 25 annual fixtures until at least 2024. At The […]
Borussia Dortmund’s APAC Managing Director on the club’s virtual tour, digitalisation & ‘Kick it Out’ partnership
Bundesliga giants Borussia Dortmund’s plans to tour China and other countries in South East Asia with the senior team before the start of the 2020-21 and to send a legends team to India have all been put on hold due to COVID-19. However, the club has come up with a virtual pre-season tour of Asia […]
Electric Scooter Championship strikes technology partnership with Williams Advanced Engineering
The Electric Scooter Championship (eSC) has announced that Williams Advanced Engineering (WAE) will develop and supply the series’ first eSkootr model. The deal will see the British technology and engineering services business – which originated from the renowned F1 constructor Williams – exclusively developing and supplying the eSkootr chassis, battery system and powertrain for the […]
Manchester City names Cadbury as official snacking partner
Mondelēz International, owner of Cadbury, has signed a partnership with Manchester City Football Club, making it the Club’s official snacking partner. The focus of the collaboration will initially celebrate worthy causes, individuals and businesses who have gone above and beyond during the COVID-19 pandemic to help those around them and deserve recognition. This emphasis reflects […]
Maria Sharapova invests in tech wellness brand Therabody
Tennis champion and entrepreneur Maria Sharapova has made an investment in tech wellness brand Therabody, formerly known as Theragun while joining Therabody as a strategic advisor. In addition to this capital investment, Sharapova will play an instrumental role in supporting the company’s global growth strategy as a member of its Advisory Board. “Throughout my career, […]
NASCAR and BetMGM announce multi-year sports betting partnership
NASCAR and BetMGM, a market-leading sports betting and iGaming platform have signed a multi-year sports betting partnership. As an Authorized Gaming Operator of NASCAR, BetMGM will collaborate with NASCAR to create and promote engaging sports betting experiences, including introducing in-race betting options, for racing fans across the United States. “Partnering with a best-in-class operator like […]
FC Zenit signs Iqoniq as official fan engagement partner until 2023
FC Zenit Saint Petersburg has signed a multi-year partnership with new fan engagement platform, IQONIQ. IQONIQ will be the Official and Exclusive Fan Engagement Platform of FC Zenit through 2023. The partnership signifies the Club’s commitment to utilizing new digital trends to enhance its relationship with its fans. The IQONIQ logo will also be featured […]
Mastercard unveils #PricelessWave campaign with the aim to elevate fan experience
Mastercard has leveraged the ongoing ‘heat wave’ in the UK to launch a #PricelessWave campaign which aims to create a new and unforgettable experience, that connects football fans and players, to support their teams whilst watching the games from home. For the first time, the quarters, semis and Final of the UEFA Champions league will […]