From Season 7 which starts in January 2021, the ABB FIA Formula E World Championship will become the only major international motorsport on free-to-air television in Germany, with ProSiebenSat.1 airing all races live as part of new long-term partnership. The “ran”-racing-crew of SAT.1 will be on the ground at races bringing fans all the latest […]
Scottish Rugby strikes travel partnership with Clarity Sports
Clarity Sports and their supporter travel provider, Sportsbreaks.com, have announced a partnership with Scottish Rugby, becoming the official Team, Business and Supporter Travel Partner. The partnerships will see Clarity Sports provide team and business travel, while Sportbreaks.com will handle supporter away travel and match break packages – which include tickets and accommodation – for all BT Murrayfield matches up to the end of the 2023 Guinness Six Nations. Sportsbreaks.com is the new name in […]
Activision Blizzard names former MLB COO Tony Petitti as president of sports and entertainment
Activision Blizzard has announced the appointment of Major League Baseball’s Tony Petitti as President of Sports and Entertainment effective August 17, 2020. In his new role, reporting to Activision Blizzard CEO Bobby Kotick, Petitti will oversee esports, consumer products, and film and television. “His success in media and as Deputy Commissioner and Chief Operating Officer […]
BCCI issues ‘EOI’ for IPL Title Sponsorship Rights for 2020
BCCI has issued ‘EOI’ for IPL Title Sponsorship Rights for 2020. Invitation for Expressions of Interest (“IEOI”) for IPL Title Sponsorship Rights for 2020 1. The Board of Control for Cricket in India (“BCCI”) invites third parties to express their interest (“EOI”) in acquiring the title sponsorship rights (“Rights”) for the Indian Premier League 2020 […]
Victor Williams named as NBA Africa CEO
The National Basketball Association (NBA) has named Victor Williams CEO of NBA Africa, effective Aug. 17, 2020, it was announced by NBA Commissioner Adam Silver. Williams, an accomplished investment banking executive with extensive experience growing businesses across the U.S. and Africa, will be based in the league’s Johannesburg office and report to NBA Deputy Commissioner […]
Coca-Cola inks deal with Lille and PSV to strengthen presence in northern France
Global beverage company Coca-Cola will become the official supplier drink of French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven. As part of the partnership, Coca-Cola will become the exclusive supplier of drinks and colas at the club’s Pierre Mauroy Stadium for three years from 2020-21 to 2022-23. Coca-Cola said it aims […]
AC Milan renews Banco BPM shirt sponsorship for women’s team
Italian bank Banco BPM and AC Milan have signed a historic partnership, committing the brand to AC Milan Women front of shirt sponsorship on a multi-year deal. The brand’s commitment to women’s football was evident in September 2019, when Banco BPM kick-started the women’s season at their Milan headquarters. This partnership renewal is a strong […]
Paris Saint-Germain strikes global partnership with Hisense
Football club Paris Saint-Germain has named consumer electronics and home appliances company, Hisense as their latest global sponsor in a multi-year partnership. This new partnership will highlight Hisense’s mission to enhance the viewing experience for football fans around the world and will see them working alongside the club to showcase their range of products. With […]
ONE Championship CCO on Microsoft partnership, eSports and social media engagement
Singapore-based martial arts organization ONE Championship, with it’s core focus on revolutionizing the Mixed Martial Arts industry in Asia has been aggressively expanding its brand. It recently broke into the Top 10 Most Engaging Sport Profiles on Facebook Worldwide, according to figures released by Socialbakers. The Playknox spoke with Hari Vijayarajan, Chief Commercial Officer of […]
Jane Fernandez to continue with FFA as its Head of Women’s World Cup 2023
Football Federation Australia (FFA) have confirmed that Jane Fernandez will continue with FFA as its Head of Women’s World Cup 2023. FFA CEO James Johnson said, “As General Manager of the FWWC Bid Jane did an exceptional job in managing a technically superb bid that helped to secure co-hosting rights to the tournament and we […]