McLaren Racing has launched McLaren HomeFest, a virtual fan festival in celebration of Formula 1’s 70th Anniversary Grand Prix. The activation, which will be hosted across McLaren’s digital channels, will reimagine the famous Silverstone atmosphere through a line-up of unique content and live music sets for fans to enjoy from home. As one of the […]
Croatian Football Association signs 10-year broadcast deal with Endorphin Magine
The Croatian Football Association (HNS) has agreed a 10-year broadcast rights and production deal with the UK-based company Endorphin Magine Ltd, a newly-created entity with links to Swedish OTT solutions company Magine Pro. The HNS said: “Beginning with the 2022-23 competition season, Endorphin will take over the production and distribution of all matches in HNS’s […]
DAZN awarded UEFA Champions League rights in Germany from 2021
DAZN is the “New Home of Live Football” in Germany, having secured extensive and exclusive live and on-demand rights for the UEFA Champions League in Germany for three seasons from 2021/22 to 2023/24. Together with DAZN’s recent landmark agreement to show 106 Bundesliga matches per season for four seasons from 2021, DAZN will stream live […]
Caribbean Premier League 2020 signs Fun88 as official partner
The Hero Caribbean Premier League (CPL) has signed Asian operator, Fun88 as the official partner for its new 2020 season, the first elite T20 tournament since the outbreak of COVID-19 disrupted the global sporting calendar. In a sports-starved world, the latest edition of the Hero Caribbean Premier League will serve as a global festival witnessing […]
Eleven Sports to focus on women’s sport, local sport and eSports as part of rebranding
ELEVEN SPORTS is marking its fifth anniversary with a rebrand that lays the foundations for its ambitious growth plans. Under the new ELEVEN brand umbrella, the group’s ‘2.0 strategy’ will see ELEVEN expand its offering with a host of new content streams and plans to grow its digital ecosystem with the aim of democratising sports […]
NFL signs Invisalign as official clear aligner sponsor
National Football League (NFL) partnered Aligned Technology to make the Invisalign brand the Official Clear Aligner Sponsor of the NFL. Through this agreement, the Invisalign brand will connect with doctors, patients, and consumers through an extended network of NFL sponsored channels and support a variety of community initiatives championed by NFL Clubs — including youth […]
Odisha FC appoints Halfspace Group to engage international audience
Indian Super League team Odisha Football Club has appointed UK-based full-service sports marketing agency Halfspace Group to help fulfill its international ambitions. Odisha FC, formerly the Delhi Dynamos, moved to the Eastern Indian state of Odisha in 2019 after team owners GMS Inc entered an agreement with the Government of Odisha – a state that […]
PGA TOUR strikes a deal with BetMGM
The PGA TOUR and BetMGM have signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA TOUR. By joining the TOUR’s Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus […]
Crystal Palace FC names W88 as shirt sponsor until 2021
Crystal Palace F.C. has signed a sponsorship deal with leading global online gaming brand, W88, who will become the club’s new shirt sponsor for the 2020/21 season. The W88 logo will feature on the front of the club’s Premier League PUMA adult home, away and third shirts. W88 is a fast-growing brand in the gaming […]
AC Milan signs multi-year partnership with Electronic Arts
Electronic Arts (EA) and AC Milan have announced a multi-year partnership which enables both brands to deliver innovative, world-class entertainment for their global audiences. “This partnership with AC Milan is a testament to our commitment to bring more authentic interactive experiences to sports fans across the globe” said Nick Wlodyka, Vice President & GM, EA […]