BLAST, a leading esports entertainment company, has partnered with NEOM to propel the growth of esports in Saudi Arabia, signifying NEOM’s commitment to building a dynamic and innovative esports community and ambition to become the esports regional hub. NEOM Sport Managing Director, Jan Paterson, said: “NEOM aims to become a global hub for sport that […]
Extreme E strikes broadcast and streaming partnership with Discovery
Electric off-road motor racing series Extreme E and Discovery have agreed an expansive broadcast and streaming partnership. The three-year agreement will see Extreme E screened in over 50 European markets on Eurosport, Discovery’s leading multi-sport brand, and in North America via MotorTrend, the network for automotive superfans and the only subscription streaming service dedicated entirely […]
Gulf partners with McLaren to cover Formula 1 and luxury supercars
McLaren and Gulf Oil International Ltd have signed a multi-year strategic partnership which will see Gulf partner with world-famous race team McLaren Racing and luxury supercar company McLaren Automotive. The partnership reunites two renowned brands that have a long-standing and successful history together and symbolises a united ambition to use both brands’ innovation and class-leading […]
FC Barcelona renews Canon Medical partnership until 2025
FC Barcelona and Canon Medical have renewed their partnership agreement, through which the Japanese medical device company will continue to be one of the club’s Global Partners for the next five seasons, through to 30 June 2025. As part of the agreement, Canon Medical has also renewed its collaboration with Barça Innovation Hub (BIHUB), the […]
AC Milan to fly with Emirates until 2023
AC Milan is delighted to announce the renewal of its sponsorship agreement with world-class airline Emirates until the end of the 2022/23 season. The Emirates logo will remain on the front of shirts for the senior men’s team, youth teams and for the Rossoneri Academy, which has been the case for the previous 10 years. […]
British & Irish Lions names Vodafone as lead partner for the South African 2021 tour
British & Irish Lions has announced Vodafone as the lead partner for the 2021 Tour of South Africa. As Lead Partner, Vodafone’s logo will be displayed on the front of the Lions’ shirt, making Vodafone an integral part of the ‘Sea of Red’ that will sweep every ground and city it travels to. The sponsorship […]
MLB unveils Oculus VR Live Baseball Streams from MLB.tv
Major League Baseball (MLB) has unveiled a new streaming service app for baseball fans through the Oculus Quest-supported virtual reality (VR) platform. As part of the partnership, Oculus owners will be able to use their device to tune in and watch games as they unfold on MLB.tv. MLB.tv, a subscription service, will allow Oculus users […]
ICC unveils Men’s Cricket World Cup Super League
The International Cricket Council has officially launched the inaugural ICC Men’s Cricket World Cup Super League. Getting underway on 30th July 2020 in Southampton, the Super League will begin with a series between world champions England and Ireland. Introduced to bring context to One Day International (ODI) cricket, the Super League will determine qualification for the ICC Men’s Cricket World […]
Inter Milan ventures into podcast world with the launch of Inter Podcast
Inter have entered the world of podcasts with the launch of Inter Podcast, an integrated, multi-platform communication initiative which sees the Nerazzurri become the first club in Italy to set up their own podcast. Running on Spreaker, the leading platform in Italy for the creation, distribution and monetisation of podcasts, Inter Podcast will initially feature […]
NBA signs Michelob as official beer partner
National Basketball Association (NBA) has signed a multiyear partnership that makes Michelob ULTRA the official beer partner of the NBA. The brand is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with “Michelob ULTRA Courtside,” a digital experience that allows fans to appear virtually inside the […]