Dream11 pips Tata, Byju’s to become IPL’s title sponsor

The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights of Indian Premier League (IPL) 2020 to fantasy cricket league platform Dream11.

Dream11 has outbid Tata Sons, Byju’s and Unacademy. As per sources,Dream11 won the bid for Rs 250 crores, according to sources.

The IPL 2020 title sponsorship went up for grabs after Vivo, a fully funded Chinese brand which had signed a 2000-crore-plus five-year deal (2018-2022) with BCCI, withdrew post the Boycott China campaign which gathered steam in the wake of the India-China standoff at the Galwan Valley in Ladakh in June.

Dream11 are already partners with at least six IPL teams and also with the International Cricket Council.

 

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