Watford Football Club has named American Airlines as its Official Airline Partner for the 2019/20 season.
The partnership will aim for the Hornets to engage with a significant number of American Airlines customers worldwide, with the football club’s own content and highlights being placed on the flight entertainment systems and in the on-flight magazine.
Furthermore, American Airlines will be able to engage with millions of football fans across the globe as part of the partnership with the Premier League team, with their branding on the club’s digital advertising, which can be seen in more than 193 countries.
Tom Lattig, Managing Director for EMEA Sales at American Airlines, said: “It is our shared purpose at American Airlines to connect people from all over the world on life’s journey. Whether we’re flying fans to a game or promoting the club’s highlights onboard our flights, our 130,000-strong team are delighted to be the Official Airline Partner of Watford Football Club.”
Watford FC Chairman Scott Duxbury added: “We’ve been delighted to meet Tom and his team in agreeing this partnership. It’s clear they have an ambition to be different and succeed in their industry, so our aims are similar in that respect. I hope this marks the start of a long and mutually beneficial relationship.”
The agreement also strengthens American Airlines’ commitment to the UK and Europe. The airline flies from Edinburgh, London Heathrow and Manchester, offering up to 24 daily flights to 10 destinations in the United States. Across Europe, the airline flies up to 74 daily flights to 24 destinations.