MLS and JLab Audio sign a multi-year partnership extension

Major League Soccer and JLab Audio, a leading audio company have signed a multi-year partnership extension which designates JLab as the official audio and microphone partner of the League.

As part of the expanded partnership, JLab will also become the official audio and microphone partner of eMLS, MLS’ competitive EA SPORTS FIFA League.

With a focus on developing innovative and authentic products, JLab’s partnership will continue to focus on providing the best wireless audio technology to MLS fans and athletes. JLab will also activate at marquee MLS events, including MLS Cup, and throughout the eMLS competitive season.

“Through Major League Soccer’s partnership with JLab, we have merged sports and technology to deliver enhanced experiences and premium products to our fans and players,” said Jen Cramer, MLS SVP of Partnership Marketing. “We are excited to extend our partnership with JLab and we look forward to having their technology at our events for many years to come.”

The wide-ranging partnership features product integration across MLS studio shows and entertainment systems at MLS events, as well as digital, video and content brand integrations, in-stadium exposure, and more. To celebrate the partnership, JLab has also offered fans ultimate experience packages, prizes, and more. Throughout the partnership, MLS and JLab have collaborated annually on hundreds of MLS-themed playlists curated by players.

“MLS and JLab are both innovators in their categories – while still offering an accessible product,” said Terra Teat, JLab Chief Marketing Officer. “We’re excited to extend and expand our partnership as we continue to engage with MLS’s dedicated fans and athletes.”

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