Hotels.com and Olympique de Marseille signed an Official Partnership which will see Hotels.com become the “Official Accommodation Partner of Olympique de Marseille” for the next three years.
As part of the agreement, Hotels.com will have their logo emblazoned on both the home, away and third kit shorts of all senior teams competing in Ligue 1 matches and will have a branded presence in stadium including, perimeter boards, jumbotron and across the club’s social media channels and email marketing database.
Aude Ducharme, Senior Brand & Advertising Manager at Hotels.com brand commented: “Come on les olympiens!” We are excited to team up with Olympique de Marseille, one of the most iconic, successful and followed clubs in French football history. Our partnership with the club underlines our continued focus on sports partnerships globally and further cements our leadership in the digital travel space and will in France, an incredibly important market for us.”
Underpinning the strategic partnership, Hotels.com has released new travel data revealing that Marseille is the fastest growing domestic destination, with demand for hotels up 25% year-on-year vs other key French cities including Lyon (up 15%) and Bordeaux (20%). An upward trend which also saw an 10% increase in demand for the city in 2018 vs 2017. Whilst Marseille is mostly popular with French people, international demand is also growing. Hotels.com has seen demand spike for visitors from the US (+25% year-on-year), the UK (25%), Korea (15%) and Brazil (45%).
“We are proud to be partnering with a brand that has an international reach. We welcome Hotels.com with enthusiasm and ambition, eager to put all our passion and creativity at their disposal. We very much look forward to working with Hotels.com over the next three years” commented Laurent Colette, managing director at Olympique de Marseille.
Olympique de Marseille joins an impressive growing Hotels.com football sponsorship roster, including Tottenham Hotspur FC and the UEFA Champions League.