FIBA Esports Open 2020 gauged over 5 million social media views just on the FIBA social media channels and National Federations. Spain alone generated 2.1 million impressions, 1.7 million views and 9.8 million viewed hours while reaching 1.4 million unique viewers just on their Twitter account. Since the conclusion of the inaugural event, FIBA now […]
Manchester City’s two-year ban overturned by CAS
Manchester City’s two-year ban from the Champions League for the breach of Uefa’s financial fair play rules has been overturned by the court of arbitration for sport (CAS). The CAS panel further reduced the club’s fine to €10m (£9m) from €30m. In 2014, City were fined £49m by UEFA – £32m of which was suspended […]
Birmingham 2022 and CGF Partnerships names Sunset+Vine as host broadcaster
Birmingham 2022 and CGF Partnerships (CGFP) have appointed world-leading sports broadcast production company Sunset+Vine as Host Broadcaster, responsible for delivering coverage of the Commonwealth Games to a global audience of more than 1.5 billion. The contract, which includes the option to extend coverage to the 2026 and 2030 editions of the Games, was awarded to […]
RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact
Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]
Hero CPL confirms Trinidad & Tobago as venue for 2020
The Hero Caribbean Premier League and the government of Trinidad & Tobago have come to an agreement for the whole of the 2020 season to be played in that country. The tournament will run from Tuesday 18 August to Thursday 10 September. The CPL will have a full season and will feature overseas and Caribbean […]
FIFA and EA Sports to extend eChallenger Series
FIFA and EA SPORTS are extending the FIFA eChallenger Series this weekend to host a day of special inter-nation matches between China PR and Korea Republic. Following the success of the first-ever FIFA-organised EA SPORTS FIFA Online 4 program last month, which has attracted over 23 million online views so far, the extended FIFA eChallenger […]
IOC extends TOPS partnership with Atos until 2024
The International Olympic Committee (IOC) has extended its TOPS partnership with digital transformation global leader Atos through to 2024, looking to further support the digital transformation of the Olympic Games as the lead integrator for technology and to keep fulfilling its role in securing the IT infrastructure for the Olympic Winter Games Beijing 2022 and […]
Nike introduces concept store in China as part of digital transformation
Nike continues to accelerate its digital transformation with the introduction of Nike Rise: a first-of-its-kind Nike store concept that responds to the pulse of sport in a Member’s city. With the consumer at center and bolstered by a Member-first approach, the first Nike Rise door, Nike Guangzhou, curates a 1-to-1, personalized shopping journey that connects […]
WTT signs strategic partnership with IMG
World Table Tennis (WTT) has entered into a broad, long-term strategic partnership with IMG, a global leader in sports, fashion, events and media. The extensive alliance, which commences in January 2021, includes global media rights development and distribution, production oversight of WTT events, betting data and streaming rights for IMG Arena, non-exclusive sponsorship representation, as […]
LaLiga partners Mediapro to enhance viewing experience on Facebook Watch in India
LaLiga has partnered with Mediapro to enhance the viewing experience for the Indian Subcontinent on Facebook Watch. Given the security and mobility restrictions and the impossibility for both presenters and the show’s other pundits traveling to Barcelona, the programme had to reinvent itself through a group video call, mixing the three signals and creating a […]