Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This […]
Man City and Intel Sports extend partnership
Manchester City and Intel Sports have announced a multi-year extension to their partnership. In 2019, Manchester City installed Intel True View technology in the Etihad Stadium, with dozens of 5K Ultra HD cameras offering fans a way of watching the game they had never experienced before. Over the course of the partnership so far, Intel […]
Rugby World Cup 2019 economically most successful with £4.3 bn economic output, says report
Japan 2019 was the most economically successful Rugby World Cup ever, with nearly £4.3 billion generated in economic output according to a report published by EY . The report further stated that 242,000 international visitors stayed an average of 17 days each in Japan, providing tourism and economic benefits to the host nation, 46,000 jobs […]
Odisha FC ex-CEO Ashish Shah: “More investments will be made towards safety & digital technologies to make the experience seamless for all”
The Playknox spoke with Ashish Shah, ex-CEO Odisha FC and founder of sports consulting firm Dynamic Sports about his tenure at the club, challenges being faced by the Indian sporting realm amidst Covid-19 among other things. How difficult do you reckon the recovery will be for sports businesses in India from Covid-19? Next 6 […]
BeIN Sports pulls out of Seria A coverage post Saudi dispute
BeIN Sports has pulled its coverage from the air over a dispute with the Serie A league post WTO ruling and Saudi Arab cracking down on illegal streaming websites. Subscribers to the Qatar-owned network who tuned in to watch Saturday’s comeback match between Torino and Parma were greeted with blue screens and that continued for […]
Liverpool FC partners Quorn for food sustainability
Liverpool FC announced a global partnership with Quorn as part of the club’s aim to foster greater food sustainability. The multi-year partnership will see Quorn become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its ‘Reds Go Green’ initiative. Famous for working with Greggs on its […]
FIFA and EA launch eChallenger Series in Asia
FIFA and EA SPORTS have launched an eSports activation for Asia, bringing together football stars, influencers, and professional eSports players that will go head-to-head in a special remote EA SPORT FIFA Online 4 competition series to take place later this month. As part of FIFA’s objective to bring football to more fans around the world, […]
ICC Women’s T20 World Cup 2020 becomes most watched women’s T20 event
The International Cricket Council (ICC) revealed has record viewing figures for the ICC Women’s T20 World Cup 2020, which it claims has become one of the most watched women’s sporting events in history. The event had already clocked up 1.1 billion video views via ICC digital channels, which is more than 20 times the video […]
Rugby Australia join forces with STH to create Wallabies Travel
Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel. The six-year agreement, which will include Rugby World Cup 2023 and the Lions Tour in 2025, will give Australian rugby fans access to once-in-a-lifetime experiences and travel packages, and aims to […]
Formula 1 announces #WeRaceAsOne initiative
Formula 1 has unveiled its #WeRaceAsOne initiative, in support of the #PurposeDriven Movement launched by the FIA last week. The initiative will be the platform for the priorities set out above and is aimed at tackling the biggest issues facing sport and global communities. Ahead of the first race in Austria on 3-5 July and […]