Formula 1 and Zoom Video Communications have signed a new digital partnership to deliver the first ever virtual Paddock Club experience, ahead of the FORMULA 1 ARAMCO MAGYAR NAGYDÍJ 2020 Budapest. Due to the ongoing pandemic, the first eight races are without the traditional in-person hospitality offerings. Hospitality is a key component of the F1 […]
Sydney FC signs AIA Australia as official health insurer
Hyundai A-League Champions Sydney FC have signed a deal with AIA Australia which means the leading life and health insurer will become one of the Sky Blues major partners for the remainder of the season. The deal will see the AIA logo emblazoned across the club’s shorts for the remaining fixtures with a view to […]
Real Madrid signs Liberbank as its official bank until 2026
Real Madrid C. F. and Liberbank have signed an agreement whereby the financial institution will become the official bank of the club from the beginning of the 2020/2021 season until the end of the 2025/2026 season. The agreement establishes exclusivity in the banking sector for Spain, Liberbank’s business territory. As well as the main objective […]
NFL, Oakley to come out with face shields to protect players
The NFL and Oakley have partnered to ensure player safety amid the coronavirus pandemic by creating face shields for the players’ helmets. The NFL and the players’ union agreed to several protocols in a 42-page document last week, including team travel, media and treatment response. They have also updated the facilities protocol, specifically addressing training […]
Saudi Arabia cancels BeIN’s broadcast license permanently
Saudi Arabia has banned the licence of Qatari broadcaster beIN Sports, which has been barred from broadcasting in the Kingdom since mid-2017 due to a dispute with Qatar. The General Authority for Competition (GAC) said: “The GAC had conducted inquiries and investigations regarding complaints filed against BeIN Sports. The result of such investigation have been […]
Sponsorship in Sport: Is the True Cost of Covid-19 Even Money?
Sponsorship deals play a vital role in the world of sport. The financial backing of individual performers and teams from brands is paramount to the long-term survival of sports we know and love. But the coronavirus pandemic has thrown a proverbial spanner in the works for brands who heavily invest in athletes, teams, and events […]
Hero MotoCorp named as the title partner of Hero Open
Hero MotoCorp has been announced as the Title Partner of the Hero Open – the second of six events in the European Tour’s new UK Swing. Originally announced as the English Open, the newly named Hero Open takes place at the Marriott Forest of Arden, Birmingham, England from July 30 – August 2. The announcement […]
FIBA Esports Open clock over 5 million social media views
FIBA Esports Open 2020 gauged over 5 million social media views just on the FIBA social media channels and National Federations. Spain alone generated 2.1 million impressions, 1.7 million views and 9.8 million viewed hours while reaching 1.4 million unique viewers just on their Twitter account. Since the conclusion of the inaugural event, FIBA now […]
Manchester City’s two-year ban overturned by CAS
Manchester City’s two-year ban from the Champions League for the breach of Uefa’s financial fair play rules has been overturned by the court of arbitration for sport (CAS). The CAS panel further reduced the club’s fine to €10m (£9m) from €30m. In 2014, City were fined £49m by UEFA – £32m of which was suspended […]
Birmingham 2022 and CGF Partnerships names Sunset+Vine as host broadcaster
Birmingham 2022 and CGF Partnerships (CGFP) have appointed world-leading sports broadcast production company Sunset+Vine as Host Broadcaster, responsible for delivering coverage of the Commonwealth Games to a global audience of more than 1.5 billion. The contract, which includes the option to extend coverage to the 2026 and 2030 editions of the Games, was awarded to […]