Germany’s Bundesliga will become the first of Europe’s top football leagues to kick off post the coronavirus stoppage after Chancellor Angela Merkel and the heads of the German federal states said that it can resume from mid-May. The government said the Bundesliga and second-tier 2. Bundesliga could restart without spectators, adding the German football league […]
What COVID19 means for the global sporting realm: A Q&A with Prof. Simon Chadwick
Professor Simon Chadwick is a researcher, writer, academic, consultant and speaker with more than twenty-five years experience working across global sport. He has particular expertise working at the intersection of sport, business, politics and technology, specifically in a Eurasian context. Huffington Post identified him as being among the world’s top-30 most important sports marketers; The […]
ECB unveils £61m interim support package for professional & recreational cricket
The England and Wales Cricket Board (ECB) today announced a £61 million package to help cricket withstand the financial impact of COVID-19. The plans detail a number of measures for the whole sport from elite to grassroots, including the MCC, the First-Class Counties (FCCs) and their County Cricket Boards (CCBs). Local cricket clubs will also […]
Major League Soccer unveils ‘MLS Unites’ to connect soccer community
Major League Soccer has unveiled MLS Unites, a league-wide platform that highlights all of the efforts that MLS players, coaches, clubs and the league are doing to address the important messages and programs taking place during the COVID-19 pandemic. The new initiative was launched in partnership with the Major League Soccer Players Association. As part […]
Football gaming sees a 119% rise since leagues were postponed
With people advised to stay indoors due to the coronavirus outbreak, thousands of sports fans were left with nothing to do which has led to football fans looking elsewhere to watch live sport, resulting in huge spikes in sports games. Fans of the EPL last week revealed how the National League experienced a surge in […]
Liverpool FC launches a connect initiative to reduce social isolation
Liverpool FC has launched its new LFC Connect initiative to help people stay connected. In a bid to reduce social isolation among older and vulnerable neighbours in the north Liverpool and Kirkby communities, the club’s Red Neighbours, LFC Foundation and Fan Experience teams have been busy contacting people to chat on the phone and have […]
Man City & United come together to donate £100,000 to local food banks
Manchester United and Manchester City have donated a combined £100,000 to help food banks in Greater Manchester meet increased demand from vulnerable people as a result of the coronavirus (COVID-19) pandemic. Following a new cooperation between the MCFC and MUFC Fans’ Foodbanks to launch a fundraising appeal in response to the impact of the coronavirus, each […]
NBA unveils ‘NBA Together’ campaign to combat Coronavirus
After suspending its 2019-20 NBA season, NBA is leveraging its reach to raise awareness about the Coronavirus pandemic. The league is using its vast digital footprint and the powerful voices of teams, players, coaches, doctors and others across the NBA family to launch “NBA Together” – a global community and social engagement campaign that aims […]
European Volleyball Confederation partners with IMG Arena
IMG ARENA, a leading sports betting service and content hub, has secured a long-term, worldwide live betting streaming and betting data rights partnership with the European Volleyball Confederation (Confédération Européenne de Volleyball, CEV). The deal covers volleyball, beach volleyball and snow volleyball – the new form of the sport launched by CEV and the International […]
Team GB names British Red Cross as charity partner for Tokyo 2020
Team GB has named British Red Cross as official charity partner ahead of Tokyo 2020 The launch of the partnership coincides with the anniversary of the 2011 Japan earthquake, which the Red Cross mobilised in response to. The 9.0 magnitude earthquake shook the north-east coast of the country, resulting in a tsunami that left more […]