Liverpool FC has launched its new LFC Connect initiative to help people stay connected. In a bid to reduce social isolation among older and vulnerable neighbours in the north Liverpool and Kirkby communities, the club’s Red Neighbours, LFC Foundation and Fan Experience teams have been busy contacting people to chat on the phone and have […]
Man City & United come together to donate £100,000 to local food banks
Manchester United and Manchester City have donated a combined £100,000 to help food banks in Greater Manchester meet increased demand from vulnerable people as a result of the coronavirus (COVID-19) pandemic. Following a new cooperation between the MCFC and MUFC Fans’ Foodbanks to launch a fundraising appeal in response to the impact of the coronavirus, each […]
NBA unveils ‘NBA Together’ campaign to combat Coronavirus
After suspending its 2019-20 NBA season, NBA is leveraging its reach to raise awareness about the Coronavirus pandemic. The league is using its vast digital footprint and the powerful voices of teams, players, coaches, doctors and others across the NBA family to launch “NBA Together” – a global community and social engagement campaign that aims […]
European Volleyball Confederation partners with IMG Arena
IMG ARENA, a leading sports betting service and content hub, has secured a long-term, worldwide live betting streaming and betting data rights partnership with the European Volleyball Confederation (Confédération Européenne de Volleyball, CEV). The deal covers volleyball, beach volleyball and snow volleyball – the new form of the sport launched by CEV and the International […]
Team GB names British Red Cross as charity partner for Tokyo 2020
Team GB has named British Red Cross as official charity partner ahead of Tokyo 2020 The launch of the partnership coincides with the anniversary of the 2011 Japan earthquake, which the Red Cross mobilised in response to. The 9.0 magnitude earthquake shook the north-east coast of the country, resulting in a tsunami that left more […]
VFL Wolfsburg signs Usana as multivitamin partner
The Bundesliga’s VfL Wolfsburg has named US manufacturer Usana, the Cellular Nutrition Company as its new official multivitamin partner and supplier. This partnership includes visibility in the Wolves Volkswagen Arena, along with creative activations, hospitality packages, and joint initiatives in the United States. Usana will also become the Official Partner of the VfL Wolfsburg Academy […]
Liverpool overtakes Manchester United in UK Sponsorship, says survey
Liverpool has overtaken Manchester United in UK Sponsorship according to DataPOWA. As of end of February 2020, Liverpool have moved ahead of Manchester United in the POWA index UK rankings, marking the first time United have been knocked off top spot since June 2018, when the POWA index measurements commenced. However, the Red Devils remain […]
LAFC drives away with Ford as automobile partner
LAFC has signed a multi-year partnership with Ford Motor Company, making Ford the “Official Domestic Automobile Partner of LAFC” beginning with the 2020 season. Ford will have a presence at multiple matches at Banc of California Stadium, hosting eight pre-match activations, an entitlement night on August 7 vs. the New England Revolution, and a landmark […]
AS Monaco names Iqoniq as official digital fan engagement platform
AS Monaco has joined forces with Iqoniq, a new social media and fan engagement platform specialized in the fields of sports and entertainment. The partnership, which will run for four seasons until June 2023, Iqoniq becomes the official digital fan engagement platform of AS Monaco. The partnership also provides for the presence of the Iqoniq […]
Team GB to transact with Starling Bank for Tokyo 2020
Digital bank Starling has been confirmed as the official banking partner of Team GB for the Tokyo 2020 Olympic Games. As part of their involvement, Starling Bank will also be offering each athlete a Starling retail account with £100 deposited to help them achieve their next financial goal. Team GB is entirely independently funded and […]