McLaren Racing have signed a continuation of its collaboration with Deloitte on and off the race track in a multi-year agreement, starting from the resumption of the 2020 Formula 1 season. Deloitte will be working with McLaren to enhance the performance of the team and its race cars. The firm will be working closely with […]
RLWC2021 & IRL signs historic broadcast partnership
Rugby League World Cup 2021 (RLWC2021) have announced a historic collaboration with International Rugby League (IRL), which will see both organisations working together on the broadcast production of matches at the tournament, in addition to the sale of broadcast rights across the world. In a first for the Rugby League World Cup, the unique partnership […]
Investors put pressure on Nike, FedEx & Pepsi to end association with Washington Redskins
Washington Redskins may be headed for tough times as investors are pushing pressure on brands to convince the team to drop the controversial name. Three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion have asked Nike, FedEx and PepsiCo to end their association with the NFL’s Washington Redskins unless […]
Real Madrid announces the launch of its women’s team
Real Madrid C. F. will soon boast of having a women’s team. The Spanish club has sent the corresponding documentation to the Spanish Football Federation in order to make effective the merger by absorption of Club Deportivo Tacón, a women’s football club, as approved by the Extraordinary General Assembly of Committed Members held on 15 […]
Sportradar signs 10-year deal with EHF for data collection rights
The European Handball Federation (EHF), EHF Marketing GmbH (EHFM) and Sportradar, a global provider of sports content and intelligence have signed a long-term partnership to include official data collection and distribution to media organisations and betting operators. The multi-year agreements, set to run until 2030, will see Sportradar, as the ‘official data partner’ of EHF […]
Celtic FC announces partnership with fashion retailer JD
JD and Celtic Football Club have announced an new partnership that will see the sports fashion retailer team up as the club’s official retail partner. Alongside Celtic’s new official kit supplier, Adidas, the new partnership will see all official kits and training wear product available in JD stores across the globe, online and in club […]
Manchester City adds Capstone Games as regional partner
Manchester City has agreed a new regional partnership with mobile game developer, Capstone Games, who will become the Club’s Official Casual Mobile Game Partner in Asia Pacific, North America and the United Kingdom. Capstone Games develops high quality games that put the gamer in the role of the football manager. Using cutting edge gaming technology […]
Lululemon acquires exercise startup Mirror for $500 million
Lululemon has announced its plans to acquire home exercise startup Mirror for $500 million and will close the sale by the end of the second fiscal quarter of this year. The COVID-19 pandemic has severely limited workout options for many across the world, and the continued closure of gyms has prolonged the problem. Even when […]
IOC partners Intel to provide learning & development services to athletes globally
IOC partners Intel to provide support services to athletes globally
PSG signs 10-year licensing, e-commerce deal with Fanatics
Paris Saint-Germain and Fanatics, the global leader in licensed sports merchandising have announced a ten-year e-commerce, manufacturing and licensing deal in one of the most comprehensive and ambitious sports merchandising partnerships ever created. The deal is a massive expansion and extension from the previous e-commerce only arrangement between the two groups, which will now see […]