Hisense, the global leader in consumer electronics and home appliances has announced a multi-year partnership with esports organization Fnatic .
As part of this partnership, the two companies will produce a variety of content, including product reviews, video collaborations, and social engagement, each with an eye on Hisense devices and the celebrity teams at Fnatic.
“We are excited to partner with Fnatic, one of the world’s leading esports organizations, to bring a better quality of life to Fnatic and esports fans,” said Alex Zhu , Vice President of Hisense International. To make Hisense TV and home appliances truly her friend and an important part of her life by constantly assessing the needs of fans so that they can focus on enjoying every moment of the esports games VIDAA operating system, which was unveiled on Hisense TV, we’re committed to bringing more esports and Fnatic content to our big screens for fans.
Hisense delivers reliable smart home appliances such as televisions, refrigerators, air conditioners, washing machines, kitchen appliances and more that meet the needs of today’s consumers. As part of the agreement, all Fnatic facilities will be modernized with Hisense products.
Fnatic will also have access to Hisense’s global customer network, which will allow for a wider audience and the potential to build a stronger following. This partnership represents another strategic milestone in Fnatic’s further expansion into China .
“We are proud to partner with Hisense, a forward-thinking, innovative company committed to bringing joy to the homes of millions of families,” said Sam Mathews , Founder and CEO of Fnatic . “We are excited to be a trusted partner to share this collaboration with our fans, players and creatives. “
