LIV Golf today has signed a multi-year commitment to bring LIV Golf League events to Australia beginning in 2023 as part of its 14-tournament schedule. The Grange Golf Club in South Australia’s capital city will play host to the country’s debut LIV Golf event, LIV Golf Adelaide, April 21-23, as many of the biggest […]
AC Milan names Giorgio Furlani as the new CEO
Giorgio Furlani has been appointed as Chief Executive Officer of AC Milan and is to succeed Ivan Gazidis, who will end his tenure at the Club next month. A Milan native and lifelong Milanista, Furlani has served as a member of the AC Milan Board of Directors since 2018 and has played an integral […]
Cool Cats Group joins forces with Animoca Brands and OneFootball Labs to launch “Cool Cats FC
Cool Cats Group, the web3 company behind the iconic blue-chip NFT collection Cool Cats, Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, and OneFootball Labs, a joint venture between Animoca Brands, OneFootball, and Liberty City Ventures, have announced the launch of the new collection of 4,000 “Cool Cats FC” […]
Tennis Australia renews broadcast deal with 9Network for $425 million
Tennis Australia has announced a momentous five-year extension of its broadcast partnership with the 9Network, ensuring Nine is the home of tennis until 2029. The new five-year deal (from 2025 to 2029) includes a $425 million cash component plus considerable additional value in contra, retained rights and promotion, making it the biggest in the […]
Vibe Pickleball League merges with Major League Pickleball
Major League Pickleball and the PPA Tour’s VIBE Pickleball League have agreed to a strategic merger to unify the sport of pickleball as a global, co-ed, team-based league. This league will continue to live under the “Major League Pickleball” brand name and format. A joint statement by MLP and PPA stated: “Pickleball is […]
NBA Africa inks broadcast agreement with ESPN Africa
NBA Africa and ESPN Africa have announced a multiyear agreement that will see ESPN2 (DStv 219 and Starsat 249) broadcast a record of more than 180 NBA regular season and Playoff games each season, including the entire Conference Finals and Finals, beginning with the 2022-23 NBA season that tipped off last month. As part […]
Japhet Weeks of Doha Debates on what makes “The Long Game” so impactful
Japhet Weeks is the director of innovation at Doha Debates and also serves as co-executive producer of “The Long Game,” a sports-focused podcast that brings inspiring stories of top athletes around the world. Before joining Doha Debates, Weeks worked as an international video journalist for over a decade. In that role, he reported from […]
US Soccer agrees a multi-year renewal with Volkswagen
The U.S. Soccer Federation has signed a multi-year partnership extension with Volkswagen, maintaining Volkswagen as the presenting partner of U.S. Soccer including its Men’s and Women’s National Teams, Youth National Teams and Extended National Teams. “We’re incredibly proud to continue our strategic partnership with Volkswagen,” U.S. Soccer Chief Commercial Officer David Wright said. “VW […]
DP World Tour launches a tournament in metaverse
The DP World Tour has partnered with leading virtual reality golf game Golf5 eClub, to launch a new tournament in the metaverse that will coincide with the season ending DP World Tour Championship in Dubai, the fifth and final Rolex Series event of the season. The “DP World Tour Championship Metaverse Challenge” will be […]
Sony acquires Beyond Sports to enter the metaverse
Sony is reconstructing its sports business organization following a recently completed acquisition, and welcomed Beyond Sports into Sony Corporation’s sports business. Beyond Sports will drive its business alongside Hawk-Eye and Pulselive as part of Sony’s sports business. The addition of Beyond Sports to the group is a key pillar in providing Sony’s clients with […]