DAZN Group, a leading global sports platform, has announced an agreement to acquire the ELEVEN Group’s global sports media businesses. The deal expands DAZN’s capabilities in the live sports streaming sector and establishes DAZN as a global leader in this rapidly evolving space. The benefits are threefold. New and expanded territories. The transaction, […]
Rihanna to perform at the Apple Music Super Bowl Halftime Show
The NFL and Roc Nation have announced international icon, entrepreneur and philanthropist Rihanna will take center stage at State Farm Stadium for the Apple Music Super Bowl Halftime Show at Super Bowl LVII, on Sunday, February 12, 2023 in Glendale, Arizona. The Apple Music Super Bowl Halftime Show telecast will be produced by DPS with […]
NBA G League collaborates with Marvel for the new season
The NBA G League and Marvel Entertainment have announced a collaboration, which will see 16 G League teams hosting a Marvel Super Hero Day during the upcoming 2022-23 NBA G League season. Marvel Super Hero Days across the league will feature Marvel themed jerseys and custom comic books for promotional giveaway. Select games will […]
Vollyeyball World partners DHL to focus on environmental sustainability
Volleyball World has signed a new partnership with DHL, the leading global logistics brand, that will emphasise social and environmental sustainability and drive DHL’s diversity and inclusion strategy. Announced at the FIVB World Congress in Arnhem, the Netherlands, the partnership will look to support DHL’s diversity and inclusion focused environmental, social and governance (ESL) […]
Infront enters the betting space with Infront Bettor
Infront has entered the betting space after launching its dedicated Infront Bettor service that brings together the organisation’s expertise and experience in media rights with a highly desirable content portfolio for betting operators globally. A total of 30 rights holders – including the English Football League (EFL), Turkish Super Lig, the Coupe de France […]
UEFA inks an e-commerce deal with Fanatics
UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform have announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in European football. This national team football deal, for both the men’s and women’s games, is an extension of the previous […]
PGA Tour inks NFT partnership with Tom Brady’s Autograph
The PGA TOUR and Autograph, the web3 brand co-founded by Tom Brady have signed a long-term deal to create a comprehensive “digital collectibles” NFT platform, revolutionizing golf fandom by allowing fans to celebrate their love of the game by owning a token of its storied history. The PGA TOUR will work with Autograph to […]
DFL inks an MoU with Football Sports Development Limited
The DFL Deutsche Fußball Liga, organising body of Bundesliga and Bundesliga 2, has signed a Memorandum of Understanding (MoU) with Football Sports Development Limited (FSDL), the commercial partner of Indian football and organiser of the Indian Super League. Given the different parameters and opportunities that stem from Europe and India, both parties aim to […]
AC Milan inks marketplace partnership with eBay
AC Milan and eBay have signed a new partnership which sees the leading marketplace in global commerce become the Official Marketplace of the Rossoneri. The new partnership is based on the sharing of objectives and values by these two global brands with the concept of passion at the heart of the agreement. On the […]
RLWC2021 adds BeIN Sports and Viaplay as broadcast partners
Rugby League World Cup 2021 (RLWC2021) has announced the acquisition of two new broadcast partners as it continues its ambition to deliver the biggest, best and most inclusive World Cup and take the game to new audiences around the world. BeIN SPORTS are set to show all the French teams’ matches, across the men’s, women’s […]