Juventus and Coca-Cola have renewed the partnership that was first signed in 2019. For the first time since the start of the agreement, both Coca-Cola and Juventus will work together to involve fans at European level as well with a range of initiatives and activities that will involve Juventus Women This collaboration celebrates […]
Sponsor of Valencia, Real Sociedad, Cazoo exits European markets
Cazoo Group is closing its Europe operations after the conclusion of the strategic review of its EU business. On August 2, 2022, the Company announced that it was conducting a strategic review of its business in mainland Europe, with the aim of further preserving cash and positioning the Company to achieve profitability without the […]
Sorare joins NBA as official NFT Fantasy Partner
The National Basketball Association (NBA), National Basketball Players Association (NBPA) and Sorare have announced a multiyear partnership that makes Sorare the Official NFT Fantasy Partner of the NBA. Sorare will launch the first officially licensed, free-to-play digital collectible-based fantasy basketball game, which will be released this fall for the NBA’s 2022-23 season. The […]
Manchester United inks global partnership with Therabody
Manchester United and global wellness technology leader, Therabody have deepened their relationship by becoming global partners in a multi-year agreement. The partnership will expand Manchester United’s use of Therabody products and solutions as part of the training and recovery regimes of both the men’s and women’s teams – and showcase their benefits to the […]
Enthusiast Gaming president Bill Kara: “NFL chose us as partners for our concept and scale”
The National Football League and Enthusiast Gaming Holdings Inc. have announced a first-of-its-kind gaming collaboration bringing together NFL players and Legends and top gaming content creators from marquee gaming organizations including Luminosity Gaming. We spoke to Enthusiast Gaming President, Bill Kara to find out more. Excerpts: Tell us about the partnership. […]
Borussia Dortmund inks long-term deal with Sorare
Borussia Dortmund is entering into a long-term partnership with the fantasy sports game Sorare. Through the recently extended licensing rights deal between Sorare and DFL Deutsche Fußball Liga GmbH, all BVB players will continue to be available for play and trade as digital collectibles on Sorare. In addition, the partnership includes a number of […]
Haas F1 signs a multi-million deal with Hantec Markets
Haas F1 Team has announced a new partnership with Hantec Markets ahead of this weekend’s Belgian Grand Prix – Round 14 of the 2022 FIA Formula 1 World Championship. Hantec Markets operates a trading platform for CFDs, including margin trading across forex, bullion, indices, commodities and stocks. The multi-million pound contract runs through the […]
Volleyball World inks exclusive broadcast rights deal with ESPN for Latin America
Volleyball World has announced a three-year agreement with ESPN giving the trusted network exclusive broadcasting rights in Latin America for all FIVB and Volleyball World events until 2024. The deal includes both indoor and beach volleyball and is the first-of-its-kind in the region, covering all of Spanish speaking Latin America including Argentina, Colombia and […]
Newcastle United Women signs Straightline as front-of-shirt partner
Newcastle United Women have agreed a new front-of-shirt partnership with North East construction firm Straightline NE Ltd for the 2022/23 season. After moving under the ownership of Newcastle United Football Club, the Lady Magpies will proudly wear Straightline branding on their shirts when they get their FA Women’s National League Division One campaign underway […]
International Golf Federation onboards Sportradar Integrity Services for bet monitoring
Sportradar Integrity Services, a unit of Sportradar has entered a multi-year integrity partnership with the International Golf Federation (IGF). Under the terms of the initial two-year agreement, Sportradar Integrity Services will draw upon its substantial experience and expertise to provide bet monitoring through its Universal Fraud Detection System (UFDS), an advanced and proven bet […]