ServusTV and ORF are cooperating on the two upcoming major football events and will broadcast all 64 games of the FIFA World Cup 2022 TM and all 51 games of the UEFA EURO 2024 live on Austrian free TV. To this end, ServusTV and the public broadcaster have concluded corresponding sub-license agreements. As the […]
Aston Villa Women partners Gym+Coffee to foster positive perception of women in sport
Aston Villa Women has announced Gym+Coffee as a new Official Partner. The Athleisure brand, who are committed to supporting the women‘s football community, will form a partnership with the Club which aims to provoke meaningful conversation and ultimately help to foster positive perceptions of women in sport. Through a dedicated campaign, Aston Villa […]
DP World Tour inks three-year deal with Oceantee
The DP World Tour has signed a three-year partnership agreement with OCEANTEE that will see the company become the Tour’s Official Sustainable Products Supplier. Founded by trained marine biologist Ed Sandison, OCEANTEE is on a mission to change the way the industry and golfers think about their use of plastic and its impact on […]
Miami Dolphins signs Cheq as official in-stadium mobile ordering partner
CHEQ Inc., the world’s first social payments platform continues their growth in professional sports as they are named the official in-stadium mobile ordering and delivery partner of the Miami Dolphins and Hard Rock Stadium. Mobile Ordering through CHEQ will be available throughout the stadium for the 2022 season and in-seat delivery will be available […]
McLaren Racing inks official partnership with Goldman Sachs Group
McLaren Racing has announced Goldman Sachs Group Inc, the global financial institution, as an Official Partner of the McLaren Formula 1 team for the 2022 season and beyond. The multi-year partnership brings together two high performance organisations with a focus on excellence. It includes a commitment to accelerate progress towards McLaren’s net zero goals. […]
FINA extends partnership with International Testing Agency until 2023
The Fédération Internationale de Natation (FINA) has renewed and extended its partnership with the International Testing Agency (ITA) until the end of 2023. The world governing body for aquatic sports is further strengthening and enhancing the independence of its anti-doping program by delegating additional clean sport activities to the ITA. FINA first partnered with […]
ICC to release its media rights tender today
The International Cricket Council will release its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events starting in 2024 on Monday, 20 June. The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both. For […]
Tory Burch to be the official outfitter of the Billie Jean King Cup
Tory Burch has been announced the official outfitter of the Billie Jean King Cup by BNP Paribas, the women’s World Cup of Tennis and the largest annual international team event in women’s sports. Burch will design a winner’s jacket for the world champions and their teams, and there will be opportunities to design pieces […]
World Table Tennis signs Hebei Enlio Sports Group as official flooring supplier
World Table Tennis (WTT) has named Hebei Enlio Sports Group (Enlio) as its Official Flooring Supplier. Enlio has supported WTT events since 2021 and has decided to deepen and extend its partnership with a three-year Global Supplier agreement from 2022 – 2024. As a Global Supplier, Enlio will provide flooring for selected WTT […]
Volleyball World names Chernigivske as the official beer supplier of the Rome World Championship 2022
Volleyball World has named Ukrainian lager Chernigivske as the Official Beer Supplier of the Rome 2022 FIVB Beach Volleyball World Championships in support of the world’s largest brewer Anheuser-Busch InBev’s (AB InBev’s) humanitarian relief efforts in Ukraine. The partnership with Chernigivske, forms part of the brewer’s wider initiative to donate profits across several non-governmental […]