Apple and Major League Soccer (MLS) have announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023. This partnership is a historic first for a major professional sports league, and will allow fans around the world to watch all MLS, Leagues Cup,1 and […]
BLAST signs media rights partnership with DAZN to expand globally
Esports entertainment company BLAST has expanded its global broadcast reach after agreeing a media rights partnership with DAZN Group, the leading global sports entertainment company, for 2022. The partnership will amplify BLAST Premier, meaning the global Counter-Strike tournament. The series will be available across over 100 of DAZN’s territories, live and on-demand, including United […]
Wolves sign AstroPay as principal shirt sponsor
Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt sponsor. The global payment solutions provider began working with Wolves in August 2021, and following a successful first season of partnership, AstroPay have committed to becoming the club’s principal partner for the 2022/23 campaign. […]
Aston Villa extends Fanatics partnership following significant growth in merchandise sales
Aston Villa and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, have today announced a long-term extension to their e-commerce, retail and manufacturing deal, with the Premier League club taking advantage of Fanatics’ global footprint and state of the art technology to better serve its fans. The deal was […]
RedBird Capital Partners & Elliott Advisors UK to acquire AC Milan
RedBird Capital Partners (“RedBird”) and Elliott Advisors UK Limited (“Elliott”) have announced that they have entered into a definitive agreement for RedBird to acquire Associazione Calcio Milan (“AC Milan”, “Milan” or the “Club”), newly crowned Champions of Serie A. The transition to new ownership will take place over the summer, with an expected closing no […]
Tour of Britain names Adyen as official payments partner
Adyen, the global financial technology platform of choice for leading businesses, is the official payments partner of the Women’s Tour and Tour of Britain The company, which processes payments for the likes of Uber and Spotify and UK businesses, Brompton Bicycle and Rapha, will be supporting the Tour’s organisers, Sweet Spot, to set up and process […]
Cazoo expands presence in Germany with Alba Berlin deal
ALBA BERLIN and Cazoo have signed a multi-year agreement, that will see Europe’s leading online used car retailer, which makes buying and selling a car as simple and seamless as ordering any other product online, become a main partner and the new shirt sponsor of the Basketball Bundesliga team. From the start of next […]
Owners of Golden State Warriors, 76ers and SF Giants invests $30m in Gametime
Gametime, the leading platform for last minute game, concert and show tickets announced a $30 million investment. The round includes Nimble Partners (including Golden State Warriors owner John Burbank), Maven Ventures, Accel, GV, Jeff Mallett (S.F. Giants and Vancouver Whitecaps owner), Bolt Ventures (including David Blitzer, co-managing partner/minority owner of Philadelphia 76ers and NJ […]
Aston Villa inks kit partnership with Castore
Aston Villa have signed a multi-year partnership with premium sportswear brand Castore, supplying kits for the start of the 2022/23 season. The agreement signifies Castore’s continued push into the highest level of English football, the Premier League, and is a further statement of Aston Villa’s intent to partner with premium brands who share the […]
Fulham FC expands partnership with Playermarker
Fulham Football Club has renewed partnership with Playermaker. This relationship will see the Club’s Academy programme utilise the Playermaker technology to further understand and ultimately improve performances across the academy age groups. The renewed partnership will continue to provide brand exposure for Playermaker on LED and big screen on match days at Craven […]