Fitness brand Built For Athletes and Borussia Dortmund, one of the most popular teams in the German Bundesliga have joined forces with the release of an exclusive, limited edition Borussia Dortmund branded sports backpack. Built For Athletes specialise in backpacks and fitness accessories for both elite and everyday athletes. The UK-based company, founded by […]
FC Barcelona inks global deal with Mexican baking brand Bimbo
FC Barcelona and Grupo Bimbo have signed an agreement which makes the Mexican food company and the world’s largest baking company, a Global Partner of the club and the Main Partner of the FC women’s football team, who will wear the global brand BIMBO® on their shirt sleeves. The deal also includes La Masia, […]
Six Nations Rugby to enhance viewing experience with Sage
Six Nations Rugby, the official organising body responsible for the biggest annual international rugby competitions, has announced an exciting new partnership with Sage, a global leader in software technology. The partnership will bring rugby fans even greater insights into the game; enhancing their viewing experience through real time data and analytics captured through smart […]
LA Clippers unveil direct-to-consumer streaming platform ClipperVision
The LA Clippers, in a first have unveiled a direct-to-consumer streaming platform, ClipperVision, that will stream more than 70 games live in-market games in its first season. Priced at $199.99 for the season, the platform aims to enhance the live game-watching experience through augmented reality and alternate-language commentary options. It will launch with six […]
Globant to create new digital experiences for FIFA
FIFA has struck a multi-year agreement with digital consultant and software provider Globant to supercharge the growth of the FIFA+ streaming platform and support football’s flagship events, starting with the FIFA World Cup Qatar 2022™. Globant will be the Global Platform Supporter of FIFA+, the game-changing digital destination launched earlier this year. As part of […]
Glenn Murray and Fara Williams kick-off the Utilita Kids and Girls Cup
Glenn Murray and Fara Williams MBE joined over 100 young aspiring footballers at Milton Keynes Dons yesterday to officially kick-off the 2022/23 season of the Utilita Kids and Girls Cup, two of the country’s biggest national football tournaments for junior schoolchildren. The finals of each competition take place at Wembley Stadium, giving players a […]
MLB inks first CBD deal with Charlotte’s Web
Charlotte’s Web Holdings, Inc. (“Charlotte’s Web,” “CW” or the “Company”), the market leader in hemp-derived CBD products has jointly announced with Major League Baseball (“MLB”), a first of its kind exclusive multi-year strategic partnership that opens increased CBD visibility to their professional athletes, millions of fans and communities. The rigorous approval process that brought […]
Chad Biagini of Nolan Partners: “More than 60% of our placements these past 2 years have been women or ethnic minorities”
Chad Biagini boasts of 10+ years’ experience in Executive Search, representing a wide range of sports clients across French Ligue One, English Premier League, Italy’s Serie A, and all the majors in the US and Canada – Major League Baseball, National Hockey League, Major League Soccer and the NFL. Throughout his career, Chad has recruited […]
World Rugby acquires RugbyPass
Sky New Zealand (SKT) has agreed a wide-ranging deal with World Rugby that secures exclusive rights to premium competitions, including Rugby World Cups, for seven years. Under the deal, World Rugby will acquire RugbyPass, and the two parties have agreed a joint approach to the production of exclusive programming, particularly in the women’s game. […]
UEFA signs Engelbert Strauss as official workwear partner
UEFA has announced that the German-based work and utility brand, Engelbert Strauss, will be the official workwear partner of the men’s UEFA European Football Championship 2024 in Germany. A partner of the UEFA Europa League and UEFA Europa Conference League since 2021, Engelbert Strauss also has long-standing partnerships with the German Football Association, and […]