Football Australia inks partnership with TikTok

Australia’s two most popular national sporting teams, the CommBank Matildas and Subway Socceroos, have launched TikTok accounts thanks to a new collaboration partnership between Football Australia and TikTok.

In what will be the most exciting 12-months for Australian football in the sport’s history, with both senior national teams competing in their respective FIFA World Cups, these TikTok accounts complement the teams’ existing digital and social media offerings and provide an opportunity to create fresh and unique content for fans, including exclusive before behind-the-scenes access.


Football Australia Head of Marketing, Communications and Corporate Affairs Filopoulos said: “Football is the world game and with TikTok having over a billion users globally, this new partnership is an exciting one for both the CommBank Matildas and Subway Socceroos,” Filopoulos said.


“Our senior national football teams resonate deeply with all communities and our playing group have a strong following both at home and abroad. These TikTok accounts present the opportunity for fans to engage with both teams in a different and unique way, using the power and popularity of short-form mobile video.


“With our Subway Socceroos taking on the world at the FIFA World Cup Qatar 2022™ and our CommBank Matildas to take centre stage when Australia co-hosts the FIFA Women’s World Cup 2023™, we are using this moment in time to engage new and diverse audience, and not only entertain and educate but inspire a new generation of footballers through this presence on TikTok,” Filopoulos concluded.


TikTok will feature images and content of both CommBank Matildas and Subway Socceroos in out of home and above the line campaigns.


Jonathon Oake, Sport Business Development for TikTok APAC, said: “We’re excited to partner with Football Australia to launch both the CommBank Matildas and Subway Socceroos on TikTok. During a time of incredible excitement for football here in Australia, we welcome them both to our platform which reaches millions of Australian sport fanatics. I have no doubt that this partnership will deliver some of the best content we have seen on TikTok, all whilst we cheer for them from the sidelines!,” Oake concluded.

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