The Women’s Tennis Association (WTA) and IMG has announced Abu Dhabi will be the newest destination for the world’s professional women’s tennis tour. The ‘Mubadala Abu Dhabi Open’ will be held in the capital of the United Arab Emirates, from 5–12 February 2023. It is the first ongoing WTA sanctioned tour event to locate in […]
Amstel inks partnership with CONMEBOL Libertadores Femenina
Amstel has partnered with CONMEBOL Libertadores Femenina, South America’s growing women’s club football tournament. This news comes alongside the brand’s announcement that it will be extending its deal as ‘official sponsor’ for the prestigious South American football men’s club tournaments until 2026. Amstel’s sponsorship announcement in support of the CONMEBOL Libertadores Femenina is […]
Kia extends Australian Open partnership until 2028
Kia Corporation has extended its support of the Australian Open to 2028, continuing the brand’s highly successful partnership with the prestigious tennis Grand Slam event that first began in 2002. At the Australian Open 2023 (“AO23”), Kia will highlight its vision for and commitment to sustainable mobility, while inspiring tennis fans through its ‘Movement […]
Paris Saint-Germain signs partnership with vape brand Geekvape
Paris Saint-Germain has announced its partnership with the world-renowned vape brand Geekvape, marking the second time the two parties have inked a sponsorship agreement. As a leader in the vape industry, Geekvape is continuing to concentrate on and actively promote the spirit of sports while also offering healthier alternatives for people all over the world. […]
Man City signs Jio as official mobile communications network partner in India
Manchester City has announced a new regional partnership with Jio Platforms Ltd (“Jio”), that will see India’s leading digital services brand become the Club’s Official Mobile Communications Network Partner in India. The partnership was enabled and supported by RISE Worldwide, a Reliance initiative, India’s largest sports and entertainment company. Through this partnership, Man City […]
FC Barcelona signs regional deal with Daka in China
FC Barcelona has joined forces with Daka for three seasons. This union means the trading card company becomes Barça’s partner for three seasons, until 30 June 2025, with the aim of continuing to bring the Club closer to Chinese fans and growing the Barça brand in the region. Specifically, the Chinese company and […]
FIH adds JSW Group as partner for Odisha Hockey Men’s World Cup 2023
The International Hockey Federation (FIH) has signed a partnership with one of India’s largest conglomerates, The JSW Group for the upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela, which will start on 13 January 2023. JSW Group is ranked among India’s leading business houses, active in various sectors including Steel, Energy, Infrastructure, Cement, […]
David Collins to lead IMG MENA business
IMG, a global leader in sports, events and media has hired David Collins as Senior Vice President and Managing Director, MENA. Collins, who brings more than 20 years’ experience at the forefront of the sports marketing industry and has spent the last decade working in the Middle East, joins the Endeavor-owned company this month and […]
Jordan Rue explains strategy behind Team Whistle’s social media A game
Jordan Rue is the Senior Director of Content for Team Whistle where she leads content department across Team Whistle’s social content agency, managing strategy and execution on all initiatives across influencer, social media, and content strategy. The Playknox spoke with her to find out more about Team Whistle’s content strategy. What is Team Whistle’s […]
Manchester United inks global deal with finance brand Doo Group
Manchester United and online financial trading platform, Doo Group, have signed a multi-year global partnership. The partnership with Doo Group will involve the promotion of Doo Group and its sub-brands, Doo Financial and Doo Prime. Doo Group prides itself on offering traditional financial trading on online platforms with the latest fintech at its core. […]