Kerala Blasters FC has partnered with BYJU’S, the world’s largest EdTech company, as their Title Sponsor for the seventh edition of the Indian Super League. As part of the partnership, BYJU’S will now be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches starting […]
Borussia Dortmund signs global partnership with Bybit
Bybit has launched a global multi-year partnership with German professional sports club Borussia Dortmund (BVB). This new partnership is an equally clear signal for football to embrace innovative technologies, and for innovative technologies to connect with the sport. Bybit’s co-founder and CEO Ben Zhou stated: “We are thrilled to be a Champion Partner of Borussia […]
FC Barcelona and Rakuten renew partnership until 2022
FC Barcelona and Rakuten, Inc., a global leader in internet services headquartered in Japan, decided on October 9, 2020, to exercise the option included in the original agreement launched in 2017 to extend their partnership for an additional season, once the initial term of the contract expires on June 30, 2021. This means that Barça […]
MLS and JLab Audio sign a multi-year partnership extension
Major League Soccer and JLab Audio, a leading audio company have signed a multi-year partnership extension which designates JLab as the official audio and microphone partner of the League. As part of the expanded partnership, JLab will also become the official audio and microphone partner of eMLS, MLS’ competitive EA SPORTS FIFA League. With a […]
The British & Irish Lions and SA Rugby sign Castle Lager as official title partner
The British & Irish Lions and SA Rugby have announced Castle Lager will be the official title partner of the 2021 Tour of South Africa. The Castle Lager Lions Series kicks off on Saturday 3 July 2021 and sees the Lions visit some of the most impressive stadiums in world sport culminating in three Test […]
Davanti Tyres partner Wigan Warriors to increase presence in the UK
Wigan Warriors have signed a major partnership with international tyre manufacturer Davanti. As part of the multi-year partnership, Wigan Warriors will support the brand’s objective to further increase its presence within the UK and internationally. Davanti Tyres will benefit from having its logo on the upper back of the men’s and women’s first team playing […]
Vivendi becomes official sponsor of Rugby World Cup France 2023
Vivendi has been appointed as the Official Sponsors of the 2023 Rugby World Cup to be held in France. Vivendi, which had already supported France’s bid to host Rugby World Cup 2023, is also the competition’s only Official Entertainment Sponsor. The sponsorship is one of the first to be signed for the world’s third-largest sporting […]
AC Milan enters esports in partnership with QLASH
AC Milan is entering the world of Esports for the first time through a strategic partnership with QLASH – a leading global Esports organization that was recently named Best Italian Team at the Italian Esports Awards 2020. The new team will be named AC MILAN QLASH competing across both football simulation and wider Esports where […]
Manchester United joins TikTok to create AR fan content
Manchester United has launched a TikTok channel with a mission to inspire and entertain millions of fans worldwide with exclusive behind-the-scenes content, engaging hashtag challenges and thrilling action moments. With a focus on creativity and innovation, the club’s new TikTok channel Manchester United will pioneer fresh and unique ways of engaging with existing fans, while […]
AC Milan signs ETRO as official travel accessories supplier
AC Milan has named ETRO as the Official Travel Accessories Supplier of the Men’s First Team until the end of the 2020/21 season. As part of the partnership, the Rossoneri players will be provided with a new set of bespoke travel accessories created by ETRO, including a cabin trolley, backpack and toiletry bag, which will […]