Bonhams, the international auction house, has signed a landmark partnership agreement with Formula 1 as the Official Auction Partner of the prestigious Formula 1 Paddock ClubTM, with immediate effect. The partnership will see Bonhams stage dedicated sales at key Formula 1 races. The partnership will launch in 2023 and include a spectacular season- ending sale […]
Wolves sign AstroPay as principal shirt sponsor
Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt sponsor. The global payment solutions provider began working with Wolves in August 2021, and following a successful first season of partnership, AstroPay have committed to becoming the club’s principal partner for the 2022/23 campaign. […]
Bologna FC signs Cazoo as main partner and new shirt sponsor
Bologna Fc and Cazoo (www.cazoo.com) have signed a multi-year agreement, that will see Europe’s leading online used car retailer, which makes buying and selling a car as simple and seamless as ordering any other product online, become the main partner and new shirt sponsor of the Serie A Italian football club. From the start […]
Philadelphia Eagles becomes the first NFL club to enter the Ghana market
The NFL has approved four new International Home Marketing Areas (IHMA) with the Los Angeles Rams adding New Zealand as their fourth IHMA and the Philadelphia Eagles granted access to Australia, New Zealand, and Ghana — the first NFL club to enter a market in Africa. The expanded program now includes 19 teams granted […]
Naomis Osaka to launch her own sports agency Evolve
Tennis champion Naomi Osaka is launching her own sports agency called Evolve after her contract with IMG expired last year. Osaka is one of the highest-paid woman athlete in sports. In 2021, she pulled in nearly $60 million in prize money and endorsements from Louis Vuitton, Nike, Mastercard, Tag Heuer, and Beats by Dre. […]
Cazoo becomes title sponsor of World Snooker Championship
Cazoo, Europe’s leading online car retailer, which makes buying and selling a car as simple as ordering any other product online today, has become the title sponsor of snooker’s biggest tournament and one of the most prestigious events on the sporting calendar, the World Snooker Championship. Under a new multi-year agreement, the Cazoo World […]
Genius Sports inks data tacking partnership with Club Necaxa
Genius Sports Limited (“Genius Sports”) (NYSE:GENI), the official data, technology and broadcast partner powering the ecosystem connecting sports, betting and media, has agreed a ground-breaking new data tracking and video augmentation partnership with Liga MX franchise Club Necaxa (“Necaxa). Through its Second Spectrum division, Genius Sports’ tracking technology will provide data-driven player analytics, enhancing Necaxa’s […]
San Francisco Giants add Oracle MICROS Simphony Cloud Point of Sale to their roster
San Francisco Giants have added Oracle MICROS Simphony Cloud Point of Sale (POS) to their roster. The POS technology will make it easy for fans to order the park’s legendary food and beverage options at concession stands or from their mobile devices, giving them more time to enjoy the game. Behind the scenes, […]
CSM to help Queen Elizabeth Olympic Park with commercial proposition
Ahead of this year’s 10th anniversary of the London 2012 Olympic and Paralympic Games, the Queen Elizabeth Olympic Park has appointed CSM Sport and Entertainment (CSM) to help shape and lead the Park’s commercial proposition. CSM has been working with Park stakeholders in a strategic capacity for several months to develop a proposition that […]
HSV inks jersey partnership with HanseMerkur
HanseMerkur becomes HSV’s new jersey partner. The company will replace Orthomol on July 1, 2022 and will adorn the chests of professionals with its logo until 2025. This is a targeted expansion of the exclusive partnership that has been in place for four years, with a focus on promoting young talent and family. Eric […]