Barclays, the FA and the Premier League have announced new three-year deals to extend the bank’s sponsorships of the football organisations’ elite competitions from the start of the 2022-23 season until the end of the 2024-25 season. The renewals come as Barclays and the Premier League celebrate 20 years since the bank first partnered […]
Simon Dent, founder of HERO: “I want to take the learnings from Dark Horses to athlete management”
The Playknox recently spoke with Simon Dent, co-founder of Dark Horses to know more about the launch of his new Sports Management agency called HERO. Excerpts: Tell us about your journey in sports Simon? I have always been a passionate sports fan but I studied at a law university. I got a […]
Canal Plus acquires UFC rights in Africa and Asia
The CANAL+ Group sealed its first partnership with UFC via a multi-territory deal covering more than 25 countries in Africa and Asia. CANAL+ signed a multi-year agreement with one of the world’s most popular sport properties, UFC, the premier mixed martial arts (MMA) organization. For the first time, UFC’s coverage will be available in […]
FIFA unveils new commercial partnership structure
FIFA is introducing a new commercial partnership structure that will provide companies around the world with more tailored opportunities to partner with the sport of football, leverage the FIFA brand and support its competitions. Three distinct partnership verticals are being launched this week with a range of packages available across Women’s football, Men’s Football […]
NBA agrees multiyear media partnership with VG in Norway
The National Basketball Association (NBA) and VG, one of Norway’s leading news websites has announced a multiyear media partnership that will provide fans in Norway with two live NBA games each week and a range of NBA highlights, content and analysis. As part of the NBA’s first-of-its-kind partnership in Norway, visitors to VG.no will […]
LaLiga signs €1.994 billion deal with CVC
LaLiga and global investment fund CVC have signed a strategic agreement setting in motion Boost LaLiga (“LaLiga Impulso”), the project to boost the global growth of LaLiga and its clubs. The signing on Sunday follows ratification with a large majority of Boost LaLiga by the LaLiga General Assembly on Friday with 37 of 42 […]
NFL names Alexander Steinforth as GM Germany to grow fan base
Alexander Steinforth , who is currently Managing Director of Deutsche Sport Marketing, is to join the National Football League as General Manager, Germany. Steinforth’s role will see him drive and execute the league’s business in Germany, including fan growth, commercial success, live regular-season games and development of community programs. His appointment builds on the […]
Real Madrid takes €225m financial package to complete Bernabéu stadium
Real Madrid signed the extension of the financing of the works not initially included in the Santiago Bernabéu stadium remodelling project through a new loan for a total amount of 225 million euros, with a term of 27 years and a fixed interest rate of 1.53%. These conditions are the best ever obtained for […]
MLS Next Pro unveils 21 clubs for new professional league’s inaugural
MLS NEXT Pro has announced that 21 clubs will compete in the new professional league’s inaugural 2022 season. Established in June by Major League Soccer, the new professional league will complete an integrated player pathway from MLS NEXT through to MLS first teams. The new league will offer young players and experienced professionals the […]
New York Mets choose Wicket as Facial Authentication partner at Citi Field
The New York Mets have chosen Wicket as their Facial Authentication partner at Citi Field to enhance the fan experience. The Mets and Wicket will focus on deploying a series of facial authentication applications at the ballpark, beginning with facial ticketing and facial access control for staff and vendors. Following a successful pilot deployment […]