McLaren Racing and the LEGO Group have revealed the LEGO® Technic™ McLaren Formula 1 Race Car, a unique LEGO model designed in collaboration between the two brands to be made available to fans globally from 1 March 2022. The LEGO Technic McLaren Formula 1 Race Car celebrates McLaren’s iconic papaya livery carried on the […]
Liverpool FC and Vista sign multi-year deal
Liverpool FC and Vista have signed a multi-year agreement welcoming them as the official small business design and marketing partner to the Reds. Founded in 1995, Vista is the design and marketing partner to millions of small businesses around the world, including more than 1.5 million in the UK. The brand encompasses VistaPrint, 99designs […]
WNBA raises largest-ever capital investment for a women’s sports property
The WNBA announced the largest-ever capital raise for a women’s sports property, featuring new investors and existing WNBA and NBA owners. This groundbreaking transaction is part of a multi-faceted financial growth strategy designed to generate new revenue through increased investment in priority areas as part of the league’s long-term business transformation. Proceeds from […]
Arsenal FC signs Extramarks as official learning partner
Extramarks, a leading global provider of new-age digital learning solutions, today announced a strategic partnership with Arsenal Football Club to become its exclusive Official Learning Partner in India, South Africa, Indonesia, and the Middle East. The landmark agreement will enable Extramarks to combine football and education to drive awareness of its offerings, attract new-age […]
Discovery and BT Group to create a new sport venture in the UK
Discovery, Inc. has entered into exclusive discussions with BT Group to create a new sport venture in the UK by combining its Eurosport business in the UK and Ireland with BT Sport. The companies aim for the 50:50 Joint Venture to be operational in 2022 pending a definite agreement and regulatory approval. The […]
Rooter’s co-founder Dipesh Agarwal: “We want to make gaming and creation of gaming content mainstream in India”
Esports and gaming have become a mainstay in the Indian market since the pandemic. Recently, Indian Prime Minister Narendra Modi said that India should lead digital gaming sector. One such platform is Rooter which started as a fan engagement platform and then leveraged its live content technology to deliver live action sports, commentary, live quizzes, […]
DAZN names Aviv Giladi as president of broadcast partnerships
DAZN Group, the leading global sports entertainment company, has announced that Aviv Giladi has been appointed as President of Broadcast Partnerships, to oversee all joint venture partnerships. Aviv will oversee DAZN Group’s strategy to drive commercialization of the business, including WTA Media, FIBA Media, and the European Handball Federation (EHF). As part of this […]
NFL inks deal with Meta for fan engagement
Meta has partnered with NFL. As part of the partnership, football fans will be able to outfit their on-platform 3D avatars with digital t-shirts featuring the Los Angeles Rams, Cincinnati Bengals, or the Super Bowl LVI logo on Facebook, IG, Messenger, or on VR. “This represents real momentum on the road to the […]
James Murdoch and Uday Shankar to acquire 40% stake in Viacom18
As per various reports, media heavyweight James Murdoch, former Star & Disney India chairman, Uday Shankar along with Reliance Industries plan to invest over Rs 12,000 crore in the entertainment and sports broacasting businesess. Murdoch and Shankar plan to acquire nearly 40% stake in Viacom18, as per Economic Times. The company is also planning […]
Extreme E extends broadcast collaboration with Eleven Sports
Extreme E has extended its broadcast collaboration with Eleven Sports to bring the Championship’s second season to motorsports fans in multiple markets. Eleven has secured the rights to Extreme E’s live race coverage – as well as its behind-the-scenes magazine programme, preview, and review shows – for its new global streaming platform ElevenSports.com and […]