McLaren Racing has announced a multi-year agreement with Gopuff, a US-based instant grocery and household essentials delivery service, as an Official Partner of the McLaren Formula 1 team. The multi-year agreement comes as Gopuff continues its rapid European expansion and will bring together the fastest in delivery with one of the most successful teams […]
DataPOWA appoints Patrick Yandjou as Chief Revenue Officer
DataPOWA, the fan intelligence technology company delivering POWA index, POWA tracker and FanPOWA has appointed Patrick Yandjou to the role of Chief Revenue Officer, and he will join the company’s Senior Management Team with immediate effect. A prominent figure in the sports sponsorship measurement and analytics sector, Patrick has extensive experience of working with […]
UK Athletics onboard BBC as broadcast partner for 2022 major events
The BBC has been confirmed as UK Athletics’ (UKA) broadcast partner for the 2022 Major Event series. With four major track and field championships taking place in 2022, coverage will be available on BBC iPlayer, the BBC Sport website and BBC Red Button. The series begins on 19 February with the Muller Indoor […]
Red Bull Racing inks $500m title partnership with Oracle
The world championship-winning F1 team Red Bull Racing has expanded its Oracle partnership, using Oracle Cloud Infrastructure for vital insights such as real-time race simulations. In addition to strategy, the partnership will apply Oracle Cloud technologies across Red Bull Racing’s operations, helping the team optimize engine development, enhance training for up-and-coming drivers using AI […]
Real Salt Lake names John Kimball as club president
Real Salt Lake have named John Kimball club president on a multi-year contract. Kimball was previously interim president and oversaw the transition of club ownership upon his return to RSL, with David Blitzer and the Smith Entertainment Group (led by Ryan Smith) taking over in January. “We very much want to acknowledge the […]
Bayer 04 Leverkusen signs Castore as kit partner until 2027
Bayer 04 Leverkusen have signed the British premium brand Castore as a kit partner until 30 June 2027 . Castore will supply kit for the Werkself and the women’s and youth teams at Bayer 04. In addition, Castore will also launch a Black and Red leisure range and have a presence as a partner […]
NFL partners Roblox to engage fans in the Metaverse
The National Football League and Roblox have announced the launch of NFL Tycoon to engage the next generation of NFL football fans in the Metaverse. The NFL will be the first official major sports league to offer a persistent experience on Roblox, a global platform bringing millions of people together through shared experiences. “We […]
WTT signs China Gold as partner for 2022
World Table Tennis (WTT) announced that China Gold has been appointed as a WTT China partner for 2022. Through this strategic partnership, China Gold looks forward to working closely with the organisation to promote nationwide healthy living and further drive the development of table tennis. As part of the agreement, China Gold will receive brand […]
UEFA appoints TEAM Marketing as global sales partner
The UEFA Executive Committee has appointed TEAM Marketing as its global sales partner to market the commercial rights for its men’s club competitions, including the flagship UEFA Champions League, for the 2024-27 cycle. Relevent Sports Group has also been appointed to sell the media rights specifically in the United States for the same period. […]
Real Sociedad inks multi-year partnership with Cazoo
Cazoo , Europe’s leading online car retailer, which makes buying a used car as simple and seamless as ordering any other product online has signed a multi-year agreement to become the main partner and new shirt sponsor of Spanish football club, Real Sociedad, from the start of next season. Cazoo, which currently sponsors both […]