Liverpool FC has welcomed back Ben Latty as commercial director to lead the development and growth of the club’s commercial business. Ben returns to the club from Bristol Sport, where he held a board position of group commercial director. During his previous spell at LFC he held a number of positions in the commercial […]
NHL inks content partnership with TikTok
The National Hockey League (NHL), the National Hockey League Players’ Association (NHLPA) and TikTok have announced a new partnership to deliver original content and unique experiences to TikTok’s global community. The partnership will come to life in several ways, including in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming marquee […]
FIBA replaces LiveBasketball.tv with Courtside 1891 as the primary live streaming platform
A new basketball platform, “Courtside 1891” is replacing LiveBasketball.tv as the primary live streaming subscription product of national team basketball. The February 2022 window of the FIBA Basketball World Cup 2023 Qualifiers will be the first major FIBA event to feature on Courtside 1891. Games across all four regional World Cup Qualifiers will be […]
Melbourne Storm inks three-year partnership with Cointree
Melbourne Storm has announced a new three-year partnership with one of Australia’s premier cryptocurrency exchanges, Cointree. Storm CEO Justin Rodski said the multimillion-dollar partnership would see Cointree occupy the sternum of the player training shirts for the remainder of the 2022 season and relocating to front and back of the playing shorts for the […]
World Rugby names Sally Horrox as Director of Women’s Rugby
World Rugby has announced that Sally Horrox will join the organisation as Director of Women’s Rugby in early May. The announcement comes ahead of the Rugby World Cup 2021 Final Qualification Tournament decider in Dubai on Friday when Colombia will play Scotland for the 12th and final place at the showcase event in New […]
Tour of Britain extends partnership with Skoda UK
ŚKODA UK has announced an extension to its partnership with the Tour of Britain and Women’s Tour as part of its invaluable role as the team behind the team at the UK’s leading cycling races. This three-year extension sees ŠKODA UK continue as the official car partner and mountain jersey sponsor of both races. […]
US women’s soccer team wins $24 million in equal pay settlement
U.S. Soccer and the U.S. Women’s National Team (USWNT) players have announced an agreement to resolve the outstanding equal pay claims in litigation that has been pending since March 2019. The parties released the following joint statement on the settlement agreement. The statement reads: “We are pleased to announce that, contingent on the […]
World Triathlon enters blockchain with NFT Design Works partnership
World Triathlon has signed an exclusive partnership with blockchain specialists NFT Design Works that will enhance the triathlon community’s engagement with the sport in exciting new digital realms. The partnership will bring triathlon fans the opportunity to own and trade exclusive, unique digital moments in the sport for the first time, in the form […]
UEFA and FA ropes in LinkedIn as national sponsor for Euro 2022
UEFA and The FA have announced LinkedIn, the world’s largest professional network, as the latest national sponsor of UEFA Women’s EURO 2022, joining existing partners The LEGO Group, Pandora and Starling Bank. The tournament, which is due to be the biggest European women’s sporting event in history, will be hosted in England this summer […]
How Beijing 2022 became the first Olympic Winter Games to host its core systems on Alibaba Cloud
In an effort to bolster the International Olympic Committee’s (IOC) digitalization efforts, Olympic Winter Games Beijing 2022 has successfully migrated its core games technology services to Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group. The migration has occurred against the backdrop of the COVID pandemic, in order to create a safer, […]