Wasps renews partnership with Matrix Fitness

Wasps Rugby and Matrix Fitness UK have renewed their partnership, which was first signed in 2016 announcing Matrix as the official gym equipment supplier, for a further four years. Through the partnership, Matrix have supplied an extensive range of advanced fitness equipment to the Club’s elite gym facility, including cardiovascular equipment with live data functions, […]

Ronaldo named as brand ambassador by Shopee

Shopee has name Cristiano Ronaldo as its regional brand ambassador. As part of the agreement, Ronaldo will work with Shopee on a wide range of initiatives in order to engage and inspire people in Southeast Asia and Taiwan. Ronald will star in Shopee’s 9.9 TV commercial which is going to be premiered on 16 August […]

Versace, Gucci, Givenchy and Coach extend apologies to Chinese people

Global luxury brands Versace, Gucci, Givenchy and Coach have extended their apologies to Chinese people after they posted T-shirt that listed Hong Kong and Macau as independent countries from China. The T-shirts face severe backlash from China’s Sina Weibo social media network. China’s Versace ambassador, Yang Mi further ended her contract with the company citing:  “China’s […]

Gen.G matches with Bumble for an all-women eSports team

Bumble, the women-first social networking app has partnered with Gen.G, the global esports organization connecting the best gamers in the U.S and Asia to orm Gen.G’s first ever all-women esports team, Gen.G Empowered by Bumble (Team Bumble). This partnership brings together two organizations to create and promote a healthy environment in which all esports athletes […]

FC Barcelona forges a strategic alliance with Sony Music

FC Barcelona have signed a collaboration agreement with Sony Music. Through their collaboration, both entities will work together for the next two seasons to promote the creation of entertainment experiences that combine two activities about which Barça fans and people of all ages are especially passionate: music and sport. The collaboration agreement encompasses the world […]

Capital One signs a multi-year partnership with Taylor Swift

Capital One has signed a multi-year partnership with 10-time GRAMMY Award-winning global artist Taylor Swift. This new partnership will be brought to life over the coming years with a variety of special access opportunities exclusively for Capital One customers and more. The partnership launches with the release of a new television commercial highlighting the Capital […]

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