IMG ARENA, a leading sports betting service and content hub, has secured a long-term, worldwide live betting streaming and betting data rights partnership with the European Volleyball Confederation (Confédération Européenne de Volleyball, CEV). The deal covers volleyball, beach volleyball and snow volleyball – the new form of the sport launched by CEV and the International […]
Ananya Panday urges women to do what they love on repeat in Gillette’s latest
Gillette Venus, the female hair removal brand, in its campaign #WhatsYourRepeat is featuring authentic stories of women trailblazers who do what they love, chase their dreams and keep at it, on repeat. The campaign stems from the core insight that women of today love their everyday hustle, and perfect it day after day, with Venus […]
Team GB names British Red Cross as charity partner for Tokyo 2020
Team GB has named British Red Cross as official charity partner ahead of Tokyo 2020 The launch of the partnership coincides with the anniversary of the 2011 Japan earthquake, which the Red Cross mobilised in response to. The 9.0 magnitude earthquake shook the north-east coast of the country, resulting in a tsunami that left more […]
VFL Wolfsburg signs Usana as multivitamin partner
The Bundesliga’s VfL Wolfsburg has named US manufacturer Usana, the Cellular Nutrition Company as its new official multivitamin partner and supplier. This partnership includes visibility in the Wolves Volkswagen Arena, along with creative activations, hospitality packages, and joint initiatives in the United States. Usana will also become the Official Partner of the VfL Wolfsburg Academy […]
Liverpool overtakes Manchester United in UK Sponsorship, says survey
Liverpool has overtaken Manchester United in UK Sponsorship according to DataPOWA. As of end of February 2020, Liverpool have moved ahead of Manchester United in the POWA index UK rankings, marking the first time United have been knocked off top spot since June 2018, when the POWA index measurements commenced. However, the Red Devils remain […]
Indian cricketer Yuzvendra Chahal talks about brands, social media & Man Utd
The 29 year-old Yuzvendra Chahal who hails from Haryana, India has made his place quite solid in the Indian Cricket Team. He is one of the most popular athlete on social media as well. We spoke with him about brands , social media and his favourite football team. How do you select the brands […]
LAFC drives away with Ford as automobile partner
LAFC has signed a multi-year partnership with Ford Motor Company, making Ford the “Official Domestic Automobile Partner of LAFC” beginning with the 2020 season. Ford will have a presence at multiple matches at Banc of California Stadium, hosting eight pre-match activations, an entitlement night on August 7 vs. the New England Revolution, and a landmark […]
AS Monaco names Iqoniq as official digital fan engagement platform
AS Monaco has joined forces with Iqoniq, a new social media and fan engagement platform specialized in the fields of sports and entertainment. The partnership, which will run for four seasons until June 2023, Iqoniq becomes the official digital fan engagement platform of AS Monaco. The partnership also provides for the presence of the Iqoniq […]
Team GB to transact with Starling Bank for Tokyo 2020
Digital bank Starling has been confirmed as the official banking partner of Team GB for the Tokyo 2020 Olympic Games. As part of their involvement, Starling Bank will also be offering each athlete a Starling retail account with £100 deposited to help them achieve their next financial goal. Team GB is entirely independently funded and […]
MotoGP partners Facebook to stream content on Facebook Watch
MotoGP joins forces with Facebook for original and exclusive MotoGP content on Facebook Watch, available worldwide. MotoG videos will be between three and seven minutes in length, giving fans of the sport another way to enjoy some incredible – and exclusive – content. The first videos from this new wealth of content will be available […]