Liverpool FC has launched its new LFC Connect initiative to help people stay connected.
In a bid to reduce social isolation among older and vulnerable neighbours in the north Liverpool and Kirkby communities, the club’s Red Neighbours, LFC Foundation and Fan Experience teams have been busy contacting people to chat on the phone and have a virtual cuppa with them.
Taking place on weekdays between 9am and 4pm, the weekly calls offer a friendly chat to help reduce feelings of isolation among those most vulnerable within the community, currently having to remain at home.
The club will also be sending out postcards as an additional way of reaching out to the local community and letting fans know the Reds are committed to providing support during this difficult time.
The postcards will include a friendly message to promote positive well-being and will include details on how fans can register for the LFC Connect service.