Prada and Adidas collaborate to unveil limited-edition footwear

Prada and Sportswear brand Adidas have joined forces to start a new collaborative journey with the aim to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. This collaboration, based on an authentic fusion of fashion and sport, has generated an exclusive limited-edition collection of footwear for […]

WTA partners with luxury lifestyle brand MCM

The WTA (Women’s Tennis Association) has launched a partnership with MCM (Modern Creation München), a luxury lifestyle brand, to produce a series of custom content videos. The six-part video series follows WTA stars Victoria Azarenka, Belinda Bencic, Genie Bouchard, Katie Boulter, Wang Qiang and Donna Vekic as they reflect on their global style inspirations. The […]

Wasps renews partnership with Matrix Fitness

Wasps Rugby and Matrix Fitness UK have renewed their partnership, which was first signed in 2016 announcing Matrix as the official gym equipment supplier, for a further four years. Through the partnership, Matrix have supplied an extensive range of advanced fitness equipment to the Club’s elite gym facility, including cardiovascular equipment with live data functions, […]

Ronaldo named as brand ambassador by Shopee

Shopee has name Cristiano Ronaldo as its regional brand ambassador. As part of the agreement, Ronaldo will work with Shopee on a wide range of initiatives in order to engage and inspire people in Southeast Asia and Taiwan. Ronald will star in Shopee’s 9.9 TV commercial which is going to be premiered on 16 August […]

Versace, Gucci, Givenchy and Coach extend apologies to Chinese people

Global luxury brands Versace, Gucci, Givenchy and Coach have extended their apologies to Chinese people after they posted T-shirt that listed Hong Kong and Macau as independent countries from China. The T-shirts face severe backlash from China’s Sina Weibo social media network. China’s Versace ambassador, Yang Mi further ended her contract with the company citing:  “China’s […]

Gen.G matches with Bumble for an all-women eSports team

Bumble, the women-first social networking app has partnered with Gen.G, the global esports organization connecting the best gamers in the U.S and Asia to orm Gen.G’s first ever all-women esports team, Gen.G Empowered by Bumble (Team Bumble). This partnership brings together two organizations to create and promote a healthy environment in which all esports athletes […]

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