The National Basketball Association (NBA) and New Balance Athletics, Inc. (New Balance) signed a new multiyear agreement that will make the global athletic brand an official marketing partner of the NBA. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes in their respective NBA uniforms […]
LaLiga North America partners Verizon to grow visibility in US
LaLiga North America has agreed a multi-year partnership with Verizon, exclusive to the United States. The partnership will aim to offer Verizon customers, through its loyalty program, Verizon Up, the chance to interact with the best soccer league in the world through experiential events, educational opportunities, youth and coaching programming, clinics and tournaments – all […]
Ian Watmore to succeed Colin Graves as Chair of ECB
Ian Watmore has been named as the England and Wales Cricket Board (ECB)’s next Chair to succeed Colin Graves when he leaves the post in November 2020. Mr Watmore’s appointment as Chair-Elect has been made at this time to enable him to shadow his predecessor and ensure a smooth transition into the role. Mr Watmore, […]
European Cricket Network signs Dream 11 as the ‘Official Fantasy Game’
European Cricket Network (ECN) has partnered with Indian fantasy game platform Dream 11. As part of the partnership, Dream 11 will become the ‘Official Fantasy Game’ for the European Cricket Series (ECS) and European Cricket League (ECL) tournaments. Apart from being the ‘Official Fantasy Game’, Dream11 will also be the ‘Title Sponsor’ for all the […]
Surfing England on-boards Dryrobe as official sponsor
Surfing England has signed Dryrobe as the official sponsor of the English Junior surf team. As the first time that the England Juniors have had their own sponsor, the team will now have access to top level coaching, support staff and training plans as they prepare to compete in events throughout 2020 and beyond, including […]
Major League Soccer signs Second Spectrum as Advanced Tracking Data Provider
Major League Soccer has agreed a multi-year partnership with Second Spectrum to become the League’s first Official Advanced Tracking Data Provider. Beginning with the 2020 season, Second Spectrum will provide its proprietary, state-of-the art, optical tracking system for every MLS match. Over the offseason, Second Spectrum installed its state-of-the-art optical tracking system in every MLS […]
Oreo urges people to stay playful and ‘Disconnect to Connect’
Oreo India is urging people to disconnect from technological devices and connect with their loved ones. The video titled ‘Email’ , created by FCB Interface features a father so engrossed in his laptop that he dismisses his daughter’s request to play with him. The daughter then keeps an oreo cookie inside an envelope with Email […]
Whisper unveils campaign to highlight the issue of drop out due to period
Whisper, India’s feminine care brand has unveiled a campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty. The film brings to […]
FC Bayern Munich agrees partnership with Google
FC Bayern Munich has partnered with Google with the aim of expanding territories in the future. As part of the partnership, Google are launching a voting campaign around the club’s 120th anniversary where FC Bayern fans will be able to vote for their most emotional moment in the club’s history using Google Voting. This will […]
Liverpool FC to reduce food waste with Iugis partnership
Liverpool FC has partnered with food waste solution company Iugis with the aim to further reduce its food waste and deliver on its sustainability goals. The club will use Iugis’ innovative food waste solution, recycling food waste by breaking it down into water. As part of its Reds Go Green initiative to become more environmentally […]