Major League Soccer has partnered with Facebook to create robust recaps of all matches during the 2020 season for Facebook Watch. In addition, MLS will host a weekly Watch Party on Facebook, enabling fans around the world to connect while viewing game recaps and videos together in real-time, and create official Facebook Groups for select […]
MLB signs Google Cloud as official cloud data and analytics partner
Google and Major League Baseball (MLB) have agreed a multi-year collaboration to upgrade MLB’s business processes and support next-level experiences that inspire fans around the world. Google Cloud will become MLB’s Official Cloud and Cloud Data and Analytics partner, with MLB’s business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on […]
Wasserman acquires Key Sports to bolster presence in the UK
Wasserman has acquired football agency Key Sports to bolster its global football division in the UK. Jamie Vardy, Tyrone Mings, Theo Walcott, Joe Gomez, Nathan Ake and Harvey Barnes are some of the clients of Key. Casey Wasserman, Chairman and CEO of Wasserman said: “Key have done an incredible job within the English football market. […]
Red Bull Racing, Mercedes-Benz, Renault express shock over FIA’s decision on Ferrari
Aston Martin Red Bull Racing, McLaren Racing Limited, Mercedes-Benz Grand Prix Limited, Racing Point UK Limited, Red Bull Racing Limited, Renault Sport Racing Limited, Scuderia Alpha Tauri S.p.A. and Williams Grand Prix Engineering Limited in a statement said they were “surprised and shocked” by the FIA’s statement of Friday 28 February regarding the conclusion of […]
Amazon strikes a deal with YES Network for streaming Yankees matches
The YES Network and Amazon Prime have agreed a deal to air 21 New York Yankees games live on Amazon Prime Video. Amazon Prime subscribers in the New York, Connecticut, Northeast Pennsylvania, and North and central New Jersey areas will have access to all of the 21 games, according to a press release from YES […]
Messi, Pogba & Martens team up for Lay’s United
Lay’s unveiled its 2020 football campaign as part of its ongoing partnership with the UEFA Champions League, which runs until 2021. The 60 second spot sees six-time Ballon d’Or winner Lionel Messi, world champion Paul Pogba and UEFA Women’s Player of the Year 2017 Lieke Martens get extraordinarily distracted by the mouth-watering sound of a […]
NBA unveils #NBAEkGameChallenge to grow fanbase in India
National Basketball Association (NBA) has unveiled #NBAEkGameChallenge with the objective to grow the league’s fan base in India. The TVC opens in the living room of a fan watching a game and just after a slam dunk by LeBron James, the fan then throws open the #EkGameChallenge to everyone who has never watched an NBA […]
WTA partners Lilly Pulitzer for youth empowerment initiative
Lilly Pulitzer, the Palm Beach-inspired fashion brand has partnered with the WTA (Women’s Tennis Association), for a youth empowerment initiative, aimed to inspire confidence and optimism in future generations as part of Lilly’s new “Be the Sunshine” campaign. Lilly Pulitzer will also serve as the WTA’s exclusive fashion uniform provider throughout the 2020 season. Beginning […]
DAZN to expand globally with a boxing-focused platform
DAZN, the global sports streaming service, will increase its presence in 2020, expanding to more than 200 countries and territories. The first global event on DAZN will be Mexican superstar Canelo Alvarez’s soon-to-be-announced fight during Cinco de Mayo Weekend, which will take place on Saturday, May 2. This first phase of DAZN’s global expansion will […]
Eddie Howe proves to be the Premier League’s best investor, says study
Eddie Howe has the best managerial record in the Premier League when it comes to improving a squad’s value. Since taking over Bournemouth, the price of Howe’s squad has increased 3,261%, more than any other manager from the last decade. According to The European Football Index, a new study from BetVictor, Howe’s squad was worth […]