Suhel Seth is one of India’s most followed marketing and management gurus and is a highly-regarded columnist. We spoke to the marketing maven; author and actor about what the COVID19 situation means for the Indian advertising and marketing industry. How adversely do you think COVID19 situation is going to affect the marketing and advertising […]
YouTuber Be YouNick: “Brands need to go back to the basics – figure life from this moment onwards”
Be YouNick (real moniker: Nikunj Lotia) is one of India’s leading content creator and boasts of around 7 million followers across digital platforms and over 1.2 billion online video views. He also represented India at the Vidcon US 2019 and in an exclusive interview with The Playknox, Nikunj talks about his journey, brands and life […]
ECB unveils £61m interim support package for professional & recreational cricket
The England and Wales Cricket Board (ECB) today announced a £61 million package to help cricket withstand the financial impact of COVID-19. The plans detail a number of measures for the whole sport from elite to grassroots, including the MCC, the First-Class Counties (FCCs) and their County Cricket Boards (CCBs). Local cricket clubs will also […]
UK Government partners airlines to fly back Britons stranded abroad
The Foreign & Commonwealth Office announces a new government partnership with airlines to fly back more tourists stranded abroad due to the coronavirus pandemic. Virgin, Easyjet, Jet2 and Titan Airways have today signed a memorandum of understanding negotiated by the Foreign Secretary and Transport Secretary. British Airways have also made clear that they will work […]
Major League Soccer unveils ‘MLS Unites’ to connect soccer community
Major League Soccer has unveiled MLS Unites, a league-wide platform that highlights all of the efforts that MLS players, coaches, clubs and the league are doing to address the important messages and programs taking place during the COVID-19 pandemic. The new initiative was launched in partnership with the Major League Soccer Players Association. As part […]
Google announces $800+ million to support small businesses and crisis response
Google has announced a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of COVID-19 global pandemic. In a blog post, Google CEO Sundar Pichai wrote: “Our commitment includes: $250 million in ad grants to help the World Health Organization (WHO) and more […]
Football gaming sees a 119% rise since leagues were postponed
With people advised to stay indoors due to the coronavirus outbreak, thousands of sports fans were left with nothing to do which has led to football fans looking elsewhere to watch live sport, resulting in huge spikes in sports games. Fans of the EPL last week revealed how the National League experienced a surge in […]
Liverpool FC launches a connect initiative to reduce social isolation
Liverpool FC has launched its new LFC Connect initiative to help people stay connected. In a bid to reduce social isolation among older and vulnerable neighbours in the north Liverpool and Kirkby communities, the club’s Red Neighbours, LFC Foundation and Fan Experience teams have been busy contacting people to chat on the phone and have […]
Man City & United come together to donate £100,000 to local food banks
Manchester United and Manchester City have donated a combined £100,000 to help food banks in Greater Manchester meet increased demand from vulnerable people as a result of the coronavirus (COVID-19) pandemic. Following a new cooperation between the MCFC and MUFC Fans’ Foodbanks to launch a fundraising appeal in response to the impact of the coronavirus, each […]
NBA unveils ‘NBA Together’ campaign to combat Coronavirus
After suspending its 2019-20 NBA season, NBA is leveraging its reach to raise awareness about the Coronavirus pandemic. The league is using its vast digital footprint and the powerful voices of teams, players, coaches, doctors and others across the NBA family to launch “NBA Together” – a global community and social engagement campaign that aims […]