VFL Wolfsburg signs Usana as multivitamin partner

The Bundesliga’s VfL Wolfsburg has named US manufacturer Usana, the Cellular Nutrition Company as its new official multivitamin partner and supplier. This partnership includes visibility in the Wolves Volkswagen Arena, along with creative activations, hospitality packages, and joint initiatives in the United States. Usana will also become the Official Partner of the VfL Wolfsburg Academy […]

LAFC drives away with Ford as automobile partner

LAFC has signed a multi-year partnership with Ford Motor Company, making Ford the “Official Domestic Automobile Partner of LAFC” beginning with the 2020 season. Ford will have a presence at multiple matches at Banc of California Stadium, hosting eight pre-match activations, an entitlement night on August 7 vs. the New England Revolution, and a landmark […]

Mercedes-Benz EQ names NEOM as principal partner

NEOM Company (NEOM) and Mercedes-Benz Formula E Limited have signed a long-term agreement whereby NEOM will be a Mercedes EG team partner for Formula E. The alliance begins with a multi-season relationship with the Mercedes-Benz EQ team for Formula E with NEOM as the new lead partner. It offers opportunities for knowledge transfer and education […]

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