ISF signed an MoU with the International Esports Federation (IESF) with the aim of promoting physical activity and health among Esports youth and balancing gaming with exercise and school sport. Memorandum of Understanding supports the idea of promoting physical activity and health among pupils devoted to gaming, and including exercise, running and fun activities into […]
DAZN inks an advertising partnership with AutoTrader.ca
DAZN Media North America has inked an advertising partnership with AutoTrader.ca, a Canadian auto expert brand. DAZN is the exclusive home of Premier League in Canada, and the AutoTrader.ca integration will live as a video ad across every single game, from this season’s highly anticipated return on June 17 to next season’s conclusion in May […]
Formula E to resume racing in August in Berlin
Formula E is set to resume racing in August at Tempelhof Airport in Berlin following approval of the FIA, with six races Formula E and the FIA have been working in close consultation with teams and local authorities to define a robust plan to conclude the championship in a safe manner. To mitigate risk, Formula […]
Tata Communications appoints iSportconnect as strategic partner
Global sports networking platform iSportconnect has partnered with Tata Communications. Tata Communications is a digital ecosystem enabler that powers today’s fast-growing digital economy, the company enables the digital transformation of enterprises globally, including 300 of the Fortune 500. This partnership comes at a time when Tata Communications is focusing on the digital transformation of sports […]
LaLiga ,DFL & others partner to shut down global piracy operation in Spain
The Deutsche Fußball Liga (DFL), the Spanish Football League (LaLiga), NAGRA and Nordic Content Protection announced the shutdown of an illegal IPTV streaming network based in Spain that served more than two million paying subscribers worldwide. The shutdown is the result of criminal complaints and assistance of DFL, LaLiga, NAGRA and Nordic Content Protection to […]
CFG to support local communities with ‘Cityzens’ campaign
City Football Group (CFG) unveiled Cityzens Giving For Recovery, a 12-month recovery campaign bringing together its nine clubs, thousands of staff, players and coaches, and millions of fans, to help communities get back on their feet.
Goal Click Founder Matthew Barrett on UNHCR partnership, expansion plans & Covid-19 situation
The Playknox spoke with Matthew Barrett, founder of Goal Click about brand’s latest UNHCR partnership, expansion plans, Covid-19 situation among other things.
WTA partners SAP to launch an educational platform
The WTA (Women’s Tennis Association) and global technology partner SAP have teamed up to launch a new educational platform for WTA players called WTA University. Created with SAP Litmos solutions, this online learning management system expands on the WTA’s fundamental Player Development Program aimed to enhance the lives and careers of players by offering resources […]
Harlequins to quench thirst with Aqua British
Harlequins have signed the English spring water brand Aqua British as the Club’s Official Water Supplier, providing water to both the Men’s and Women’s squads, as well as The Twickenham Stoop. Aqua British launched in the UK earlier this year, with the environment at its heart, and is a game-changer for the bottled water market. […]
Indian footballer Shubham Sarangi talks about off-season routine, mental health & brand association
Shubham Sarangi is an Indian professional footballer who currently plays as a Right back for Odisha FC in the Indian Super League. At the age of 12, he represented India in U-14 AFC qualifying tournament held in Iran. He also trained for 4 months at the Aspire Academy in Doha. He spoke with Playknox about […]