Harlequins have signed the English spring water brand Aqua British as the Club’s Official Water Supplier, providing water to both the Men’s and Women’s squads, as well as The Twickenham Stoop. Aqua British launched in the UK earlier this year, with the environment at its heart, and is a game-changer for the bottled water market. […]
Indian footballer Shubham Sarangi talks about off-season routine, mental health & brand association
Shubham Sarangi is an Indian professional footballer who currently plays as a Right back for Odisha FC in the Indian Super League. At the age of 12, he represented India in U-14 AFC qualifying tournament held in Iran. He also trained for 4 months at the Aspire Academy in Doha. He spoke with Playknox about […]
Extreme E expands in China with China Sports partnership
Extreme E, the pioneering electric SUV off-road racing series, has confirmed a new partnership with Chinese digital media sport platform, China Sports (zhibo.tv). The channel will broadcast all the live race action as well as highlights, preview and review shows and magazine programmes. The races commence next year in five of the most remote locations […]
FIBA ventures into eSports with its first international tournament
FIBA, the International Basketball Federation, has launched its first-ever international esports competition for national teams, the FIBA Esports Open 2020. This inaugural series of exhibition e-basketball games will take place from June 19 to 21, 2020. The national teams participating include Argentina, Australia, Austria, Brazil, Cyprus, Indonesia, Italy, Latvia, Lebanon, Lithuania, New Zealand, the Philippines, […]
Rangers FC partners Dugout to expand globally
Rangers has a huge global fanbase, with more than 600 supporters’ clubs in 35 countries worldwide, who will now be able to view archive footage of legends
Dior and Vespa collaborate for a special edition of scooters
Italian scooter brand Vepa and Parisian couture house of Christian Dior have collaborated for a special edition of the Vespa scooter. Vespa said: “Out of this passionate dialogue,the 946 Christian Dior scooter comes to life, its monohull architecture and subtle graphic lines paying tribute to the heritage of the two Italian houses.” As a symbol […]
FC Bayern Munich Basketball signs marketing partnership with Sportfive
The global sports business agency Sportfi V E is now advising the successful basketball players of the FC Bayern Munich Basketball team as marketing partners. The term of the current cooperation is initially agreed for one year. As part of this cooperation, Sportfi V E focuses on the search for new partners for the German […]
RCD Mallorca renames stadium to encourage local tourism
LaLiga club RCD Mallorca leveraged its stadium naming rights to assist in the social and economic recovery of the local community. The unprecedented circumstance of the preceding few months because hto have profound consequences globally, with many having suffered loss of life or remaining on the frontline of one of the greatest public emergencies in […]
LaLiga partners Spanish Government to promote #SportsTourism
The Spanish government, LaLiga and the Confederation of Employers and Industries of Spain (CEOE) have come together in a bid to boost and promote Spain as a safe destination for tourism and sport in a campaign that will be given considerable visibility domestically and internationally over the remaining 11 rounds of fixtures in LaLiga Santander […]
Nascar bans Confederate flag from its racetracks
US car racing series Nascar has banned the Confederate flag from its racetracks and properties effectively immediately. The decision comes just two days after Bubba Wallace, the lone black driver in the elite Cup Series, called for a ban of the flag – which for many Americans is a symbol of racism, oppression, and slavery […]